Agency News
The latest from the Sumner Group.
May 6, 2024
In the world of marketing, analytics are often the key to success. Thanks to the internet and a plethora of digital tools, it’s now easier than […]
April 15, 2024
For many businesses, the question of whether to have a dedicated marketing team or hire a marketing agency is of utmost importance. This is especially true […]
April 5, 2024
The world of marketing is constantly changing and rapidly evolving. This is due in no small part to the rapid adoption of digital marketing and advertising […]
March 15, 2024
It’s a fair question. In a culture saturated by the latest and greatest in technological advancement, it’s no wonder that digital advertisements have become the preferred […]
March 5, 2024
AI has become something of a hot topic over the past several months. Artificial intelligence, most commonly abbreviated as AI, is the latest and greatest in […]
May 3, 2022
Podcasts have taken the world by storm. Here are four reasons why podcasts have not only become a major platform, but also a useful marketing tool.
April 21, 2022
Beginning in April, 2022, the Iron Five Tour is a four-stop event where 200 fans are treated to a Q & A and autograph session with members of the UNC Chapel Hill Tarheels 2021-2022 men's basketball team.
March 24, 2022
How do you capture the right audience for your business when every competing business is jostling for your customers’ already limited bandwidth? Through
promotional items.
March 17, 2022
The Sumner Group's Pet Sumner was recently featured on a special Sports News report by WRAL in Durham, NC, as part of an in-depth look into college athletes' cashing in on their names, images, and likenesses (NIL).
October 28, 2021
Rather than saying TikTok is different from other social media platforms, we should be asking how it combines the
best aspects of its competitors into one experience. Here’s a list that highlights these choices.
August 23, 2021
Nowadays, it seems like there is another new platform or form of media around every corner. However, emerging technologies don't take the place of traditional media. Here's why.
July 6, 2021
On Thursday, July 1, 2021 the Catawba Indian Nation held a ribbon-cutting ceremony for its modular casino facility in Kings Mountain, NC in advance of the opening of a full casino in the near future. The Sumner Group proud to assist Delaware North and the Catawba Nation with the ceremony.
June 8, 2021
Marketing your business can seem like an overwhelming task. Here are more Here are more dos and don'ts to help your marketing succeed.
June 3, 2021
The Sumner Group was recently announced as a winner in the 38th Annual Healthcare Advertising Awards. The agency was a winner of six individual awards in several categories for campaigns developed for CarolinaEast Health System in New Bern, North Carolina.