Business Tips
The latest from the Sumner Group.
May 6, 2024
In the world of marketing, analytics are often the key to success. Thanks to the internet and a plethora of digital tools, it’s now easier than […]
April 15, 2024
For many businesses, the question of whether to have a dedicated marketing team or hire a marketing agency is of utmost importance. This is especially true […]
April 5, 2024
The world of marketing is constantly changing and rapidly evolving. This is due in no small part to the rapid adoption of digital marketing and advertising […]
March 15, 2024
It’s a fair question. In a culture saturated by the latest and greatest in technological advancement, it’s no wonder that digital advertisements have become the preferred […]
March 5, 2024
AI has become something of a hot topic over the past several months. Artificial intelligence, most commonly abbreviated as AI, is the latest and greatest in […]
February 2, 2024
The vast majority of modern consumerism is driven by e-commerce, or online sales. Consider Amazon, one of the largest e-commerce platforms and providers in the world. […]
November 15, 2023
Marketing and advertising go hand in hand. One might even say they’re two sides of the same coin. While word of mouth is a great tool […]
May 3, 2022
Podcasts have taken the world by storm. Here are four reasons why podcasts have not only become a major platform, but also a useful marketing tool.
March 24, 2022
How do you capture the right audience for your business when every competing business is jostling for your customers’ already limited bandwidth? Through
promotional items.
October 28, 2021
Rather than saying TikTok is different from other social media platforms, we should be asking how it combines the
best aspects of its competitors into one experience. Here’s a list that highlights these choices.
August 23, 2021
Nowadays, it seems like there is another new platform or form of media around every corner. However, emerging technologies don't take the place of traditional media. Here's why.
June 8, 2021
Marketing your business can seem like an overwhelming task. Here are more Here are more dos and don'ts to help your marketing succeed.
April 27, 2021
Living in the digital age, it's easy to think that promotional products are outdated and ineffective. But, corporate gifts remain a powerful tool for marketing your business. Here's why.
April 13, 2021
Marketing your business can seem like an overwhelming task. Here are more tips that help boil it all down to an easy-to-digest list of dos and don'ts.