Gastonia

The latest from the Sumner Group.

May 15, 2024

The Power of Storytelling, Creating Emotional Connections Through Advertisements

Advertising campaigns are a dime a dozen. The digital world is saturated with commercials and ads, all vying for the consumers’ attention. This constant barrage can […]
May 6, 2024

How to Leverage Analytics to Drive Marketing Success

In the world of marketing, analytics are often the key to success. Thanks to the internet and a plethora of digital tools, it’s now easier than […]
April 15, 2024

Why Hiring a Marketing Agency To Grow Your Business Is More Productive and Cost-Effective Than In-House Marketing

For many businesses, the question of whether to have a dedicated marketing team or hire a marketing agency is of utmost importance. This is especially true […]
April 5, 2024

Navigating Trends: Staying Ahead in the Dynamic World of Marketing

The world of marketing is constantly changing and rapidly evolving. This is due in no small part to the rapid adoption of digital marketing and advertising […]
March 15, 2024

Is Direct Mail Marketing Still Effective?

It’s a fair question. In a culture saturated by the latest and greatest in technological advancement, it’s no wonder that digital advertisements have become the preferred […]
June 1, 2021

Sumner Group and City of Gastonia Claim Communications Award

The Sumner Group, serving as the agency of record for the City of Gastonia’s Communications and Marketing Department, is proud to announce that the Department was recently recognized by the North Carolina City & County Communicators’ (NC3C) 2021 Excellence in Communication Awards.
May 24, 2021

Sumner Group Taps New Social Media Director

The Sumner Group recently announced the hiring of Foster Snipes to its Digital Marketing division. Snipes will serve as Social Media Director.
May 10, 2021

Sam Robinson Embarks on Second Career With the Sumner Group

“It’s just been a solid friendship and business partnership so when I had the opportunity to go to work for the agency, that was an easy decision,” said Robinson. He continued, “My wife has coined it, ‘Slammin’ Sammy’s second career!”
February 26, 2021

Congratulations, Gene Banks!

Former beloved Duke standout and NBA player Gene Banks was recently hired as Athletic Director at Gaston College. He will also work with the school’s Office of Diversity, Equity and Inclusion.