View examples of what we do, and envision us doing it for you.
Award-winning work across a range of industries.
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- Transforming a mission into a movement requires a powerful brand story. Sumner Group partnered with Belmont Abbey College to launch the "Made True" campaign, a $100 million fundraising initiative. Our team developed a custom visual identity and produced a full suite of creative assets, including high-quality brochures and a cinematic campaign video. We coordinated a high-profile launch event in Charlotte and secured extensive media coverage across local and national outlets. This strategic effort generated immediate momentum, raising millions in the first few months. Discover how intentional design and coordinated public relations can elevate institutional goals.
- Since 1927, GSM Services has built a reputation for trustworthy HVAC and home improvement. Sumner Group was tasked with elevating their brand awareness for their 90th anniversary. We developed a new identity system for their various service lines, created the memorable tagline "Leave the Comfort to Us," and introduced successful mascots like Thermal and Sealvester. Through creative TV campaigns and strategic messaging, we helped this hometown mainstay connect with customers across the greater Charlotte area in a personal and professional way.
- Trust is the foundation of financial services. Sumner Group partnered with Capital First Trust Company to reimagine their brand following a management change. We created a contemporary yet stable identity using a stylized monogram that represents movement, progression, and partnership. This new visual direction successfully appeals to both legal professionals and individual clients. Since the rebrand, Capital First Trust has seen exponential growth in market share and total funds managed, proving the power of a professional and well-positioned identity.
- Serving Coastal Carolina since 1941, Telco Credit Union needed a modern identity to increase membership and brand awareness. Sumner Group developed a new brand strategy centered on the inclusive position line, "You can belong here." We designed a fresh logo that honors their telecom roots while representing the individuality of their members. This comprehensive approach included sub-branding for financial services, high-impact outdoor advertising, and a user-friendly website redesign. The result is a consistent, welcoming brand that clearly communicates membership eligibility to the entire community.
- Stability and history are vital in the insurance industry. Sumner Group partnered with The Insurance Center to refresh their brand and lead the company into a new era of growth. We designed a clean, memorable identity based on an abstraction of the iconic Cape Lookout lighthouse, symbolizing strength and protection. Complemented by the dependable tagline "We'll be there," this new branding evokes nearly a century of service and trust. From elegant typography to comprehensive marketing materials, our work ensures that whether the need is for home, auto, or business coverage, The Insurance Center stands out as a beacon of service.
- Great healthcare relies on trust and local connection. Sumner Group has partnered with CarolinaEast Health System for over a decade, shepherding their evolution from a local medical center to a premier regional healthcare provider. Our work includes a comprehensive rebranding effort, from name change to visual identity, as well as award-winning television, print, and outdoor advertising. We also provided strategic public relations to support a multi-million dollar cancer center expansion. Our consistent, mission-driven creative ensures that CarolinaEast remains a recognizable beacon of care for the Coastal Carolina community.
- The Gaston County Museum preserves the art and shared history of Gaston County, NC. Sumner Group was honored to lead a comprehensive rebranding effort for this historic institution, transforming its community presence for a new generation. We designed a logo inspired by the concept of a “doorway to discovery,” incorporating architectural elements of the museum to bridge its physical space with its mission. This project culminated in a refurbished website and a flexible suite of creative materials, ensuring the museum stands out as a modern cultural landmark while remaining grounded in its storied past.
- Absolute Pavement Services (APS) is a fast-growing asphalt and pavement specialist in Eastern North Carolina. As the company expanded, it needed a brand that reflected its professionalism and reliability. Sumner Group delivered a total brand refresh, centered on a dynamic new logo that combines abstract street lines with a "north star" element to symbolize absolute service. We carried this high-impact identity across vehicle graphics, employee gear, and safety equipment. This comprehensive branding strategy ensures that every APS truck and crew member on a job site reinforces a message of trust and stability.
- Transforming a local favorite into a national brand requires a delicate balance of history and modern appeal. Sumner Group was tasked with a comprehensive rebrand for Pab’s Peanuts, a company known for its handmade treats from southeastern Virginia. We embraced a bespoke, vintage aesthetic that pays homage to the product's homemade roots while preparing it for large-scale growth. Our team developed a custom logo, striking packaging mockups, and a cohesive identity system for vehicle graphics and apparel. This design strategy positions Pab’s as a premium, nostalgic brand ready for sustainable success in the competitive snack market.
