A matter of trust.
Capital First Trust Company is an independent South Dakota charted trust company dedicated to providing custom trust solutions and trust services.
When the company changed management teams, we were brought on to reimagine the company's brand and help reposition the firm in the marketplace. Since the re-brand, Capital First Trust has grown exponentially in market share and funds managed.
An innovative solution.
From the outset the philosophy was to bring the brand forward by creating something contemporary, yet stable; not trendy.
Using clean, strong lines, the identity uses a stylized monogram to evoke movement, progression, and partnership.
The final product appeals to parties on both sides of Capital First's business: the administrative end (financial advisory professionals, attorneys, and judges), and the clients who need someone they can trust.