A brand refresh celebrating nearly a century of service.
Founded in 1926, The Insurance Center is an independent insurance agency offering insurance coverage both locally (in Eastern North Carolina), and nationwide. It has grown to include multiple branches, and coverage options. As a way to lead the company into further growth and stability, we refreshed the brand and created a comprehensive marketing campaign.
A beacon of service.
Based on an abstraction of the iconic Cape Lookout lighthouse, we crafted an identity that's classic, clean, and memorable. The logo portrays the strength, stability and protection that quality insurance solutions provide.
Using elegant and iconic typography and a more corporate color palette, this identity also evokes history and trust.
The tagline “We’ll be there” is the foundation of a flexible marketing solution. No matter the need - whether business, home, auto, life, etc - The Insurance Center’s team will be there.