A homegrown company gets ready for the big time.
Crafting handmade goodies from southeastern Virginia, Pab's has a reputation for delicious treats. The time was right to bring the unmistakable Pab's taste to the masses.
We were tasked with presenting a comprehensive rebrand concept to help reach that goal.
A bespoke evolution.
For this proposed logo, we fully embraced a vintage aesthetic, paying homage to the home-made roots of the product. A custom treatment was crafted with striking attention to detail, evoking the hometown, mom-and-pop shops of yore.
Tasteful design for a flavorful treat.
With the logo as an anchor, we carried on the bespoke aesthetic to all aspects of the proposed rebrand to set up Pab's for continued growth and sustainable success.