Social Media

The latest from the Sumner Group.

September 15, 2023

Mt. Olive pickles announces official partnership with the Carolina Panthers

Mt. Olive Pickles announced a new partnership to become the official pickle and pickle juice provider for the Carolina Panthers.
September 15, 2023

How To Track Your Advertising Success Over a Long Period of Time

Marketing and advertising are essential to the success of any business, big or small. It’s important to stay relevant by keeping consumers informed of the latest […]
September 1, 2023

How To Run a Word-of-Mouth Advertising Campaign

Before the advent of social media and the convenience of online advertisements, businesses were heavily reliant on word of mouth to spread awareness. If a business […]
August 15, 2023

Why It Is Important To Know Your Target Market Well

One of the first and most important steps in creating a solid marketing campaign is often the most overlooked. When trying to attract customers and drive […]
August 1, 2023

How To Increase Your Facebook and Instagram Ad Engagement

Meta advertisements, displayed via well-known platforms like Facebook and Instagram, are a great way to market your business. Whether you want to build awareness or drive […]
October 28, 2021

4 Ways TikTok Differs from Other Social Media Platforms

Rather than saying TikTok is different from other social media platforms, we should be asking how it combines the best aspects of its competitors into one experience. Here’s a list that highlights these choices.
March 29, 2021

Twitch: The New Marketing Frontier

The online world continues to evolve and expand. Learning which options work best for your marketing needs is key to success. One of the newest – and most popular – online platforms is Twitch. Here are five ways to market on Twitch.
March 18, 2021

How TikTok Can Be Used as a Marketing Tool

Dozens of social media platforms are relevant at any given time. Of these, a few manage to stick around long enough to become massively popular. One of the more recent platforms that fits this bill is TikTok. Here's how you can use TikTok as a marketing tool.
March 12, 2021

Why You Should Boost Your Facebook Posts

Using social media platforms for your business can be confusing. You must strike a balance between crafting a solid presence, while still attracting customers to grow your business. A good way to achieve this harmony is with boosted Facebook posts.
March 7, 2021

Yes, Instagram Is an Effective Marketing Tool

Instagram can be perfect when it comes to marketing your business. Here's a closer look at the data that shows why using Instagram is essential for any business.
March 1, 2021

Why Your Business Should Use Twitter

Twitter is more than just news bytes and random observations. Using Twitter well is also key to marketing your business or service. Find out why.
February 22, 2021

Why You Should Have a Facebook Business Page

An incredible advantage for you as a business owner right now is how easy it can be for you to find new customers with a Facebook business page. Here's why you should have one.
February 15, 2021

How to Use YouTube to Build Business Revenue

Whether for entertainment or education, almost everyone uses YouTube. Here's how to use this amazing platform as an additional source of revenue for your business.
January 4, 2021

5 More Ways to Grow Your Business

Running a successful business isn’t easy. Here are five things that can help you do just that.