Blogs
The latest from the Sumner Group.
May 6, 2024
In the world of marketing, analytics are often the key to success. Thanks to the internet and a plethora of digital tools, it’s now easier than […]
April 15, 2024
For many businesses, the question of whether to have a dedicated marketing team or hire a marketing agency is of utmost importance. This is especially true […]
April 5, 2024
The world of marketing is constantly changing and rapidly evolving. This is due in no small part to the rapid adoption of digital marketing and advertising […]
March 15, 2024
It’s a fair question. In a culture saturated by the latest and greatest in technological advancement, it’s no wonder that digital advertisements have become the preferred […]
March 5, 2024
AI has become something of a hot topic over the past several months. Artificial intelligence, most commonly abbreviated as AI, is the latest and greatest in […]
May 6, 2024
In the world of marketing, analytics are often the key to success. Thanks to the internet and a plethora of digital tools, it’s now easier than […]
October 15, 2023
The advent of the World Wide Web has brought about a number of changes in the way we interact with our world. Buying and selling is […]
October 2, 2023
As a business owner, you juggle many goals that help keep you and your employees moving forward. Some examples may be to improve customer service, cut […]
September 15, 2023
Marketing and advertising are essential to the success of any business, big or small. It’s important to stay relevant by keeping consumers informed of the latest […]
September 1, 2023
Before the advent of social media and the convenience of online advertisements, businesses were heavily reliant on word of mouth to spread awareness. If a business […]
August 15, 2023
One of the first and most important steps in creating a solid marketing campaign is often the most overlooked. When trying to attract customers and drive […]
August 1, 2023
Meta advertisements, displayed via well-known platforms like Facebook and Instagram, are a great way to market your business. Whether you want to build awareness or drive […]
July 20, 2023
Back in 2012, Facebook founder Mark Zuckerberg bought Instagram for $1 billion. Fast-forward almost a decade, where 2021 saw a major rebranding and shift in focus […]
July 5, 2023
So, you’ve taken the plunge and started your very own small business. Congratulations on such a big step! You’ve got your work cut out for you, […]