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The latest from the Sumner Group.

June 2, 2023

Why Direct Mail Marketing Is Still a Very Effective Marketing Tactic

In this world of technological innovation and digital tools for everything imaginable, it’s no surprise that digital marketing has become the most popular way of reaching […]
May 15, 2023

The Importance of Consistent Social Media Presence for Your Business

We live in a world connected by the internet. More specifically, we are all connectedthrough social media platforms such as Facebook, Instagram, Twitter, and TikTok. Social […]
May 1, 2023

How a Great Website Can Set Your Business Apart

Having a website is practically a requirement in the current Digital Age, especially if youwant your brand to grow and reach more people. But not all […]
April 17, 2023

What Is SEO & Why Does It Matter?

Search engine optimization (SEO) is one of the hottest buzzwords in the world of digital marketing. If you’ve ventured into the 21st century and begun building […]
April 3, 2023

Why Summer 2023 Will Be the Time To Take Your Business’s Marketing Seriously

Spring has only just sprung, but already summer is looming just around the corner. That’s how it is in marketing and advertising; you’ve always got to […]
May 3, 2022

4 Reasons Podcasts Are a Great Marketing Tool

Podcasts have taken the world by storm. Here are four reasons why podcasts have not only become a major platform, but also a useful marketing tool.
August 23, 2021

Traditional Media Is Dead. Long Live Traditional Media.

Nowadays, it seems like there is another new platform or form of media around every corner. However, emerging technologies don't take the place of traditional media. Here's why.
June 8, 2021

Marketing Dos and Don’ts, Part 3

Marketing your business can seem like an overwhelming task. Here are more Here are more dos and don'ts to help your marketing succeed.
April 27, 2021

Promotional Products, For the Win

Living in the digital age, it's easy to think that promotional products are outdated and ineffective. But, corporate gifts remain a powerful tool for marketing your business. Here's why.
April 13, 2021

Marketing Dos and Don’ts, Part 2

Marketing your business can seem like an overwhelming task. Here are more tips that help boil it all down to an easy-to-digest list of dos and don'ts.
March 29, 2021

Twitch: The New Marketing Frontier

The online world continues to evolve and expand. Learning which options work best for your marketing needs is key to success. One of the newest – and most popular – online platforms is Twitch. Here are five ways to market on Twitch.
March 24, 2021

Marketing Dos and Don’ts, Part 1

Marketing your business can seem like an overwhelming task. Here's is the first in a series of articles that boil it all down to an easy-to-digest list of dos and don'ts.
March 22, 2021

How to Make Magazine Ads Work for Your Brand

With the availability of online content, you might think that advertising in magazines is no longer relevant. Yet, magazine ads can be a fruitful part of your overall marketing approach. The key to effective magazine advertising boils down to these four steps.
March 16, 2021

Lawn Signs: Miniature Billboards for Your Business

When it comes to advertising your company, it pays to be clever. What works best is for people to see your brand in a way that's different from the usual advertising methods. A novel way to do so is through yard signs.