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The latest from the Sumner Group.
January 13, 2025
As we step into 2025, businesses are presented with a fresh opportunity to reassess, realign, and revamp their marketing strategies. The beginning of a new year […]
January 6, 2025
As we step into 2025, the branding landscape continues to evolve at a rapid pace. Consumer behavior, technological advancements, and cultural shifts are driving the way […]
December 17, 2024
As the holiday season approaches, businesses are gearing up for one of the most profitable times of the year. Consumers are ready to spend, and the […]
December 10, 2024
As we approach the end of the year, businesses have the unique opportunity to reflect on the past 12 months and set their sights on the […]
December 3, 2024
As the holiday season approaches, businesses of all sizes begin to prepare for one of the most important times of the year: December. The final month […]
May 3, 2022
Podcasts have taken the world by storm. Here are four reasons why podcasts have not only become a major platform, but also a useful marketing tool.
March 24, 2022
How do you capture the right audience for your business when every competing business is jostling for your customers’ already limited bandwidth? Through
promotional items.
October 28, 2021
Rather than saying TikTok is different from other social media platforms, we should be asking how it combines the
best aspects of its competitors into one experience. Here’s a list that highlights these choices.
August 23, 2021
Nowadays, it seems like there is another new platform or form of media around every corner. However, emerging technologies don't take the place of traditional media. Here's why.
April 27, 2021
Living in the digital age, it's easy to think that promotional products are outdated and ineffective. But, corporate gifts remain a powerful tool for marketing your business. Here's why.
March 29, 2021
The online world continues to evolve and expand. Learning which options work best for your marketing needs is key to success. One of the newest – and most popular – online platforms is Twitch. Here are five ways to market on Twitch.
March 22, 2021
With the availability of online content, you might think that advertising in magazines is no longer relevant. Yet, magazine ads can be a fruitful part of your overall marketing approach. The key to effective magazine advertising boils down to these four steps.
March 18, 2021
Dozens of social media platforms are relevant at any given time. Of these, a few manage to stick around long enough to become massively popular. One of the more recent platforms that fits this bill is TikTok. Here's how you can use TikTok as a marketing tool.
March 16, 2021
When it comes to advertising your company, it pays to be clever. What works best is for people to see your brand in a way that's different from the usual advertising methods. A novel way to do so is through yard signs.