grow your brand

The latest from the Sumner Group.

September 25, 2024

Why Your Website is the Cornerstone of Your Brand’s Online Success 

In today’s digital age, a well-designed and effectively managed website is crucial for any brand aiming to establish a strong online presence. Your website serves as […]
September 11, 2024

Maximizing ROI: The Power of Social Media Marketing in Today’s Digital Landscape

In the fast-evolving world of digital marketing, social media has become a cornerstone for businesses aiming to enhance their brand presence and maximize return on investment […]
July 8, 2024

Elevating Your Online Presence With the Sumner Group

Over the past few decades, the commercial landscape has quickly evolved from prioritizing physical storefronts to favoring e-commerce stores. Even if you have a brick-and-mortar storefront […]
July 3, 2024

Harnessing Your Business’s Analytics for Marketing Success

To succeed in this Digital Age that we’re living in now, you have to capture people’s attention, which is often already divided between several different forms […]
June 28, 2024

Effective Strategies for Building Your Brand Online

Having an online presence is an absolute must in an age when we turn to the internet for everything under the sun. Streamlined websites and engaging […]
May 3, 2022

4 Reasons Podcasts Are a Great Marketing Tool

Podcasts have taken the world by storm. Here are four reasons why podcasts have not only become a major platform, but also a useful marketing tool.
March 24, 2022

How Promotional Items Can Impact Your Business

How do you capture the right audience for your business when every competing business is jostling for your customers’ already limited bandwidth? Through promotional items.
October 28, 2021

4 Ways TikTok Differs from Other Social Media Platforms

Rather than saying TikTok is different from other social media platforms, we should be asking how it combines the best aspects of its competitors into one experience. Here’s a list that highlights these choices.
August 23, 2021

Traditional Media Is Dead. Long Live Traditional Media.

Nowadays, it seems like there is another new platform or form of media around every corner. However, emerging technologies don't take the place of traditional media. Here's why.
April 27, 2021

Promotional Products, For the Win

Living in the digital age, it's easy to think that promotional products are outdated and ineffective. But, corporate gifts remain a powerful tool for marketing your business. Here's why.
March 29, 2021

Twitch: The New Marketing Frontier

The online world continues to evolve and expand. Learning which options work best for your marketing needs is key to success. One of the newest – and most popular – online platforms is Twitch. Here are five ways to market on Twitch.
March 22, 2021

How to Make Magazine Ads Work for Your Brand

With the availability of online content, you might think that advertising in magazines is no longer relevant. Yet, magazine ads can be a fruitful part of your overall marketing approach. The key to effective magazine advertising boils down to these four steps.
March 18, 2021

How TikTok Can Be Used as a Marketing Tool

Dozens of social media platforms are relevant at any given time. Of these, a few manage to stick around long enough to become massively popular. One of the more recent platforms that fits this bill is TikTok. Here's how you can use TikTok as a marketing tool.
March 16, 2021

Lawn Signs: Miniature Billboards for Your Business

When it comes to advertising your company, it pays to be clever. What works best is for people to see your brand in a way that's different from the usual advertising methods. A novel way to do so is through yard signs.