business tips

The latest from the Sumner Group.

June 2, 2023

Why Direct Mail Marketing Is Still a Very Effective Marketing Tactic

In this world of technological innovation and digital tools for everything imaginable, it’s no surprise that digital marketing has become the most popular way of reaching […]
May 15, 2023

The Importance of Consistent Social Media Presence for Your Business

We live in a world connected by the internet. More specifically, we are all connectedthrough social media platforms such as Facebook, Instagram, Twitter, and TikTok. Social […]
May 1, 2023

How a Great Website Can Set Your Business Apart

Having a website is practically a requirement in the current Digital Age, especially if youwant your brand to grow and reach more people. But not all […]
April 17, 2023

What Is SEO & Why Does It Matter?

Search engine optimization (SEO) is one of the hottest buzzwords in the world of digital marketing. If you’ve ventured into the 21st century and begun building […]
April 3, 2023

Why Summer 2023 Will Be the Time To Take Your Business’s Marketing Seriously

Spring has only just sprung, but already summer is looming just around the corner. That’s how it is in marketing and advertising; you’ve always got to […]
May 3, 2022

4 Reasons Podcasts Are a Great Marketing Tool

Podcasts have taken the world by storm. Here are four reasons why podcasts have not only become a major platform, but also a useful marketing tool.
August 23, 2021

Traditional Media Is Dead. Long Live Traditional Media.

Nowadays, it seems like there is another new platform or form of media around every corner. However, emerging technologies don't take the place of traditional media. Here's why.
June 8, 2021

Marketing Dos and Don’ts, Part 3

Marketing your business can seem like an overwhelming task. Here are more Here are more dos and don'ts to help your marketing succeed.
April 27, 2021

Promotional Products, For the Win

Living in the digital age, it's easy to think that promotional products are outdated and ineffective. But, corporate gifts remain a powerful tool for marketing your business. Here's why.
April 13, 2021

Marketing Dos and Don’ts, Part 2

Marketing your business can seem like an overwhelming task. Here are more tips that help boil it all down to an easy-to-digest list of dos and don'ts.
March 29, 2021

Twitch: The New Marketing Frontier

The online world continues to evolve and expand. Learning which options work best for your marketing needs is key to success. One of the newest – and most popular – online platforms is Twitch. Here are five ways to market on Twitch.
March 24, 2021

Marketing Dos and Don’ts, Part 1

Marketing your business can seem like an overwhelming task. Here's is the first in a series of articles that boil it all down to an easy-to-digest list of dos and don'ts.
March 19, 2021

How to Create Television Commercials That Work

A foremost form of advertising in the U.S. for the past 80 years has been the television commercial. Why? It's simple. TV advertising is a great way to get your business noticed.
March 11, 2021

Creative Solutions to Grow Your Business

Part of owning a successful company is being able adjust to challenges through creative thinking. Creative thinking is especially essential when it comes to advertising.