business tips
The latest from the Sumner Group.
June 12, 2024
Digital analytics make marketing so much easier, but it’s important to know what to do with them. The initial process involves collecting, measuring, and analyzing data […]
May 15, 2024
Advertising campaigns are a dime a dozen. The digital world is saturated with commercials and ads, all vying for the consumers’ attention. This constant barrage can […]
May 6, 2024
In the world of marketing, analytics are often the key to success. Thanks to the internet and a plethora of digital tools, it’s now easier than […]
April 15, 2024
For many businesses, the question of whether to have a dedicated marketing team or hire a marketing agency is of utmost importance. This is especially true […]
April 5, 2024
The world of marketing is constantly changing and rapidly evolving. This is due in no small part to the rapid adoption of digital marketing and advertising […]
March 15, 2024
It’s a fair question. In a culture saturated by the latest and greatest in technological advancement, it’s no wonder that digital advertisements have become the preferred […]
February 2, 2024
The vast majority of modern consumerism is driven by e-commerce, or online sales. Consider Amazon, one of the largest e-commerce platforms and providers in the world. […]
January 15, 2024
Google is one of the largest and most recognizable search engines available on the internet today. In fact, it’s so engrained in our everyday lives that […]
January 3, 2024
It’s a new year, and now is the perfect time to take a step back and reevaluate. Many businesses use this as an opportunity to set […]
December 21, 2023
It’s that time of year when shopping reaches an all-time high, both online and at brick-and-mortar storefronts. People are out spending their money on holiday gifts […]
December 7, 2023
As a business owner, you understand that offering a quality product or service is just one ingredient in the recipe for success. People need to know […]
May 3, 2022
Podcasts have taken the world by storm. Here are four reasons why podcasts have not only become a major platform, but also a useful marketing tool.
August 23, 2021
Nowadays, it seems like there is another new platform or form of media around every corner. However, emerging technologies don't take the place of traditional media. Here's why.
June 8, 2021
Marketing your business can seem like an overwhelming task. Here are more Here are more dos and don'ts to help your marketing succeed.