As the holiday season approaches, businesses of all sizes begin to prepare for one of the most important times of the year: December. The final month […]
In an era dominated by social media and instant messaging, one might wonder if email marketing still holds its ground. The answer is a resounding yes. […]
In today’s fast-paced digital landscape, first impressions matter more than ever. Consumers are inundated with choices, and the visual identity of a brand plays a crucial […]
As we approach 2025, the landscape of social media continues to evolve at a breakneck pace. Brands and marketers must stay attuned to these changes to […]
In a world saturated with advertisements and marketing messages, the challenge of standing out has never been more significant. Consumers are bombarded with countless choices every […]
It’s a fair question. In a culture saturated by the latest and greatest in technological advancement, it’s no wonder that digital advertisements have become the preferred […]
Diverse voices create impactful stories. This Black History Month, the Sumner Group celebrates the achievements made by so many that shaped our world today, as we strive for a unified future.
We live in a world connected by the internet. More specifically, we are all connectedthrough social media platforms such as Facebook, Instagram, Twitter, and TikTok. Social […]
Having a website is practically a requirement in the current Digital Age, especially if youwant your brand to grow and reach more people. But not all […]
Search engine optimization (SEO) is one of the hottest buzzwords in the world of digital marketing. If you’ve ventured into the 21st century and begun building […]
Spring has only just sprung, but already summer is looming just around the corner. That’s how it is in marketing and advertising; you’ve always got to […]
Marketing and branding—on the surface, it may seem like these are just two separate words describing the same process. Oftentimes, they’re even used interchangeably in casual […]