TikTok
The latest from the Sumner Group.
December 3, 2024
As the holiday season approaches, businesses of all sizes begin to prepare for one of the most important times of the year: December. The final month […]
November 25, 2024
In an era dominated by social media and instant messaging, one might wonder if email marketing still holds its ground. The answer is a resounding yes. […]
November 18, 2024
In today’s fast-paced digital landscape, first impressions matter more than ever. Consumers are inundated with choices, and the visual identity of a brand plays a crucial […]
November 11, 2024
As we approach 2025, the landscape of social media continues to evolve at a breakneck pace. Brands and marketers must stay attuned to these changes to […]
November 4, 2024
In a world saturated with advertisements and marketing messages, the challenge of standing out has never been more significant. Consumers are bombarded with countless choices every […]
October 28, 2021
Rather than saying TikTok is different from other social media platforms, we should be asking how it combines the
best aspects of its competitors into one experience. Here’s a list that highlights these choices.
March 18, 2021
Dozens of social media platforms are relevant at any given time. Of these, a few manage to stick around long enough to become massively popular. One of the more recent platforms that fits this bill is TikTok. Here's how you can use TikTok as a marketing tool.