social media marketing
The latest from the Sumner Group.
July 8, 2024
Over the past few decades, the commercial landscape has quickly evolved from prioritizing physical storefronts to favoring e-commerce stores. Even if you have a brick-and-mortar storefront […]
July 3, 2024
To succeed in this Digital Age that we’re living in now, you have to capture people’s attention, which is often already divided between several different forms […]
June 28, 2024
Having an online presence is an absolute must in an age when we turn to the internet for everything under the sun. Streamlined websites and engaging […]
June 12, 2024
Digital analytics make marketing so much easier, but it’s important to know what to do with them. The initial process involves collecting, measuring, and analyzing data […]
May 15, 2024
Advertising campaigns are a dime a dozen. The digital world is saturated with commercials and ads, all vying for the consumers’ attention. This constant barrage can […]
October 28, 2021
Rather than saying TikTok is different from other social media platforms, we should be asking how it combines the
best aspects of its competitors into one experience. Here’s a list that highlights these choices.
May 24, 2021
The Sumner Group recently announced the hiring of Foster Snipes to its Digital Marketing division. Snipes will serve as Social Media Director.
March 29, 2021
The online world continues to evolve and expand. Learning which options work best for your marketing needs is key to success. One of the newest – and most popular – online platforms is Twitch. Here are five ways to market on Twitch.
March 18, 2021
Dozens of social media platforms are relevant at any given time. Of these, a few manage to stick around long enough to become massively popular. One of the more recent platforms that fits this bill is TikTok. Here's how you can use TikTok as a marketing tool.
March 12, 2021
Using social media platforms for your business can be confusing. You must strike a balance between crafting a solid presence, while still attracting customers to grow your business. A good way to achieve this harmony is with boosted Facebook posts.
March 11, 2021
Part of owning a successful company is being able adjust to challenges through creative thinking. Creative thinking is especially essential when it comes to advertising.
March 8, 2021
Good advertising doesn't only have to be a giant billboard over a busy highway, or an online ad with thousands of impressions. Sometimes the best marketing for your business is a quick comment to from one friend to another. This is word-of-mouth advertising.
March 7, 2021
Instagram can be perfect when it comes to marketing your business. Here's a closer look at the data that shows why using Instagram is essential for any business.
March 1, 2021
Twitter is more than just news bytes and random observations. Using Twitter well is also key to marketing your business or service. Find out why.