Why You Should Boost Your Facebook Posts

Using social media platforms for your business can be confusing. You must strike a balance between crafting a solid presence, while still attracting customers to grow your business. This means posting regularly enough to keep your brand on people's minds without "spamming" users. A good way to achieve this harmony is with boosted Facebook posts.

When you boost a Facebook post, you pay a fee to have the social media platform place your post in preferred positions on users' timelines. This is a way to guarantee that potential clients see your content.

Here are some options for boosting your Facebook posts. First, choose the frequency of the boost; whether one-time, recurring, or during a set amount of time. Second, choose the demographics of the people to see your post; defining geography, age, and interests. It all comes down to what will work best for your company.

If you are unsure how to make boosted Facebook posts work for you, or if you aren't sure what posts to boost, give Sumner Group a call. We can help you with any questions you may have in regards to your business and its online presence. Let us help you out and see how much of a difference it makes!