Agency News

The latest from the Sumner Group.

June 12, 2024

How We Harness Analytics for Effective Digital Marketing

Digital analytics make marketing so much easier, but it’s important to know what to do with them. The initial process involves collecting, measuring, and analyzing data […]
May 15, 2024

The Power of Storytelling, Creating Emotional Connections Through Advertisements

Advertising campaigns are a dime a dozen. The digital world is saturated with commercials and ads, all vying for the consumers’ attention. This constant barrage can […]
May 6, 2024

How to Leverage Analytics to Drive Marketing Success

In the world of marketing, analytics are often the key to success. Thanks to the internet and a plethora of digital tools, it’s now easier than […]
April 15, 2024

Why Hiring a Marketing Agency To Grow Your Business Is More Productive and Cost-Effective Than In-House Marketing

For many businesses, the question of whether to have a dedicated marketing team or hire a marketing agency is of utmost importance. This is especially true […]
April 5, 2024

Navigating Trends: Staying Ahead in the Dynamic World of Marketing

The world of marketing is constantly changing and rapidly evolving. This is due in no small part to the rapid adoption of digital marketing and advertising […]
May 6, 2024

How to Leverage Analytics to Drive Marketing Success

In the world of marketing, analytics are often the key to success. Thanks to the internet and a plethora of digital tools, it’s now easier than […]
February 5, 2024

Celebrating Black History Month

Diverse voices create impactful stories. This Black History Month, the Sumner Group celebrates the achievements made by so many that shaped our world today, as we strive for a unified future.
October 15, 2023

How To Drive More Traffic to Your E-Commerce Store

The advent of the World Wide Web has brought about a number of changes in the way we interact with our world. Buying and selling is […]
October 2, 2023

Why Hiring a Marketing Agency Gives Your Business the Most Bang for Its Buck!

As a business owner, you juggle many goals that help keep you and your employees moving forward. Some examples may be to improve customer service, cut […]
September 15, 2023

Mt. Olive pickles announces official partnership with the Carolina Panthers

Mt. Olive Pickles announced a new partnership to become the official pickle and pickle juice provider for the Carolina Panthers.
September 15, 2023

How To Track Your Advertising Success Over a Long Period of Time

Marketing and advertising are essential to the success of any business, big or small. It’s important to stay relevant by keeping consumers informed of the latest […]
September 1, 2023

How To Run a Word-of-Mouth Advertising Campaign

Before the advent of social media and the convenience of online advertisements, businesses were heavily reliant on word of mouth to spread awareness. If a business […]
August 15, 2023

Why It Is Important To Know Your Target Market Well

One of the first and most important steps in creating a solid marketing campaign is often the most overlooked. When trying to attract customers and drive […]
August 1, 2023

How To Increase Your Facebook and Instagram Ad Engagement

Meta advertisements, displayed via well-known platforms like Facebook and Instagram, are a great way to market your business. Whether you want to build awareness or drive […]