Over the past few decades, the commercial landscape has quickly evolved from prioritizing physical storefronts to favoring e-commerce stores. Even if you have a brick-and-mortar storefront […]
To succeed in this Digital Age that we’re living in now, you have to capture people’s attention, which is often already divided between several different forms […]
Having an online presence is an absolute must in an age when we turn to the internet for everything under the sun. Streamlined websites and engaging […]
Digital analytics make marketing so much easier, but it’s important to know what to do with them. The initial process involves collecting, measuring, and analyzing data […]
Advertising campaigns are a dime a dozen. The digital world is saturated with commercials and ads, all vying for the consumers’ attention. This constant barrage can […]
Over the past few decades, the commercial landscape has quickly evolved from prioritizing physical storefronts to favoring e-commerce stores. Even if you have a brick-and-mortar storefront […]
To succeed in this Digital Age that we’re living in now, you have to capture people’s attention, which is often already divided between several different forms […]
Diverse voices create impactful stories. This Black History Month, the Sumner Group celebrates the achievements made by so many that shaped our world today, as we strive for a unified future.
We live in a world connected by the internet. More specifically, we are all connectedthrough social media platforms such as Facebook, Instagram, Twitter, and TikTok. Social […]
Having a website is practically a requirement in the current Digital Age, especially if youwant your brand to grow and reach more people. But not all […]
Search engine optimization (SEO) is one of the hottest buzzwords in the world of digital marketing. If you’ve ventured into the 21st century and begun building […]
Spring has only just sprung, but already summer is looming just around the corner. That’s how it is in marketing and advertising; you’ve always got to […]
Marketing and branding—on the surface, it may seem like these are just two separate words describing the same process. Oftentimes, they’re even used interchangeably in casual […]