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The latest from the Sumner Group.
February 15, 2023
Marketing and branding—on the surface, it may seem like these are just two separate words describing the same process. Oftentimes, they’re even used interchangeably in casual […]
February 1, 2023
Marketing is an essential part of running any business. It doesn’t matter what you’re selling if people don’t know about you or what you can offer […]
August 18, 2022
A new website for the Schiele Museum was designed and developed by the Sumner Group.
June 28, 2022
The Sumner Group recently produced two new regional TV campaigns for Wayne Hardee Law, and CarolinaEast Health System.
May 19, 2022
The Sumner Group was recently announced as a winner in the 39th Annual Healthcare Advertising Awards.
March 17, 2022
The Sumner Group's Pet Sumner was recently featured on a special Sports News report by WRAL in Durham, NC, as part of an in-depth look into college athletes' cashing in on their names, images, and likenesses (NIL).
October 28, 2021
Rather than saying TikTok is different from other social media platforms, we should be asking how it combines the
best aspects of its competitors into one experience. Here’s a list that highlights these choices.
March 29, 2021
The online world continues to evolve and expand. Learning which options work best for your marketing needs is key to success. One of the newest – and most popular – online platforms is Twitch. Here are five ways to market on Twitch.
March 18, 2021
Dozens of social media platforms are relevant at any given time. Of these, a few manage to stick around long enough to become massively popular. One of the more recent platforms that fits this bill is TikTok. Here's how you can use TikTok as a marketing tool.
March 12, 2021
Using social media platforms for your business can be confusing. You must strike a balance between crafting a solid presence, while still attracting customers to grow your business. A good way to achieve this harmony is with boosted Facebook posts.
March 8, 2021
Good advertising doesn't only have to be a giant billboard over a busy highway, or an online ad with thousands of impressions. Sometimes the best marketing for your business is a quick comment to from one friend to another. This is word-of-mouth advertising.
March 7, 2021
Instagram can be perfect when it comes to marketing your business. Here's a closer look at the data that shows why using Instagram is essential for any business.
March 1, 2021
Twitter is more than just news bytes and random observations. Using Twitter well is also key to marketing your business or service. Find out why.
February 22, 2021
An incredible advantage for you as a business owner right now is how easy it can be for you to find new customers with a Facebook business page. Here's why you should have one.