television

The latest from the Sumner Group.

May 15, 2024

The Power of Storytelling, Creating Emotional Connections Through Advertisements

Advertising campaigns are a dime a dozen. The digital world is saturated with commercials and ads, all vying for the consumers’ attention. This constant barrage can […]
May 6, 2024

How to Leverage Analytics to Drive Marketing Success

In the world of marketing, analytics are often the key to success. Thanks to the internet and a plethora of digital tools, it’s now easier than […]
April 15, 2024

Why Hiring a Marketing Agency To Grow Your Business Is More Productive and Cost-Effective Than In-House Marketing

For many businesses, the question of whether to have a dedicated marketing team or hire a marketing agency is of utmost importance. This is especially true […]
April 5, 2024

Navigating Trends: Staying Ahead in the Dynamic World of Marketing

The world of marketing is constantly changing and rapidly evolving. This is due in no small part to the rapid adoption of digital marketing and advertising […]
March 15, 2024

Is Direct Mail Marketing Still Effective?

It’s a fair question. In a culture saturated by the latest and greatest in technological advancement, it’s no wonder that digital advertisements have become the preferred […]
March 19, 2021

How to Create Television Commercials That Work

A foremost form of advertising in the U.S. for the past 80 years has been the television commercial. Why? It's simple. TV advertising is a great way to get your business noticed.