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The latest from the Sumner Group.

December 3, 2024

Holiday Marketing Strategies: How to Stand Out This December with the Sumner Group

As the holiday season approaches, businesses of all sizes begin to prepare for one of the most important times of the year: December. The final month […]
November 25, 2024

Email Marketing Best Practices: Building Connections in a Digital World 

In an era dominated by social media and instant messaging, one might wonder if email marketing still holds its ground. The answer is a resounding yes. […]
November 18, 2024

The Importance of Visual Identity: How Design Shapes Brand Perception 

In today’s fast-paced digital landscape, first impressions matter more than ever. Consumers are inundated with choices, and the visual identity of a brand plays a crucial […]
November 11, 2024

Top Social Media Trends to Watch in 2025 

As we approach 2025, the landscape of social media continues to evolve at a breakneck pace. Brands and marketers must stay attuned to these changes to […]
November 4, 2024

Harnessing the Power of Storytelling in Your Brand Strategy 

In a world saturated with advertisements and marketing messages, the challenge of standing out has never been more significant. Consumers are bombarded with countless choices every […]
March 22, 2021

How to Make Magazine Ads Work for Your Brand

With the availability of online content, you might think that advertising in magazines is no longer relevant. Yet, magazine ads can be a fruitful part of your overall marketing approach. The key to effective magazine advertising boils down to these four steps.
March 8, 2021

Generating Word of Mouth for Your Business

Good advertising doesn't only have to be a giant billboard over a busy highway, or an online ad with thousands of impressions. Sometimes the best marketing for your business is a quick comment to from one friend to another. This is word-of-mouth advertising.
March 5, 2021

Why You Should Advertise Your Business on the Radio

Radio commercials are still an excellent way to reach your target audience. Learn why you should consider advertising your business on the radio.
March 3, 2021

Advertise Big With Flight Banners

When it comes to letting people know your company exists, bigger can be better. One "big" advertising method you can try is a flight banner.