marketing tips
The latest from the Sumner Group.
September 15, 2023
Mt. Olive Pickles announced a new partnership to become the official pickle and pickle juice provider for the Carolina Panthers.
September 15, 2023
Marketing and advertising are essential to the success of any business, big or small. It’s important to stay relevant by keeping consumers informed of the latest […]
September 1, 2023
Before the advent of social media and the convenience of online advertisements, businesses were heavily reliant on word of mouth to spread awareness. If a business […]
August 15, 2023
One of the first and most important steps in creating a solid marketing campaign is often the most overlooked. When trying to attract customers and drive […]
August 1, 2023
Meta advertisements, displayed via well-known platforms like Facebook and Instagram, are a great way to market your business. Whether you want to build awareness or drive […]
May 3, 2022
Podcasts have taken the world by storm. Here are four reasons why podcasts have not only become a major platform, but also a useful marketing tool.
March 24, 2022
How do you capture the right audience for your business when every competing business is jostling for your customers’ already limited bandwidth? Through
promotional items.
October 28, 2021
Rather than saying TikTok is different from other social media platforms, we should be asking how it combines the
best aspects of its competitors into one experience. Here’s a list that highlights these choices.
August 23, 2021
Nowadays, it seems like there is another new platform or form of media around every corner. However, emerging technologies don't take the place of traditional media. Here's why.
April 27, 2021
Living in the digital age, it's easy to think that promotional products are outdated and ineffective. But, corporate gifts remain a powerful tool for marketing your business. Here's why.
March 29, 2021
The online world continues to evolve and expand. Learning which options work best for your marketing needs is key to success. One of the newest – and most popular – online platforms is Twitch. Here are five ways to market on Twitch.
March 19, 2021
A foremost form of advertising in the U.S. for the past 80 years has been the television commercial. Why? It's simple. TV advertising is a great way to get your business noticed.
March 18, 2021
Dozens of social media platforms are relevant at any given time. Of these, a few manage to stick around long enough to become massively popular. One of the more recent platforms that fits this bill is TikTok. Here's how you can use TikTok as a marketing tool.
March 17, 2021
As a business owner, there are few things as valuable as a business card. While you are the face of your company, a business card is a lasting representation of your first impression. That little card can open any number of doors – if it's done the right way.