Good advertising doesn't only have to be a giant billboard over a busy highway, or an online ad with thousands of impressions. Sometimes the best marketing for your business is a quick comment to from one friend to another. This is word-of-mouth advertising.
Word-of-mouth is one of the best methods of promotion for your business. This is because good word-of-mouth isn't something you can buy. It is a byproduct of you being great at what you do. If your customers enjoy their experience with your business, they will tell others. In turn, this can get you more customers.
Although you can't buy good word-of-mouth, you can nudge the process along. Perhaps try running a referral benefit. For example, if a customer refers a friend, you can give either or both a small bonus or discount. This may jumpstart the word of mouth process in your favor.
If you need help with any form of advertising – including other ways to get word-of-mouth to work for you – give Sumner Group a call. With Sumner on your side, your marketing can work for you. Just let us know what you want to try!