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The latest from the Sumner Group.

June 12, 2024

How We Harness Analytics for Effective Digital Marketing

Digital analytics make marketing so much easier, but it’s important to know what to do with them. The initial process involves collecting, measuring, and analyzing data […]
May 15, 2024

The Power of Storytelling, Creating Emotional Connections Through Advertisements

Advertising campaigns are a dime a dozen. The digital world is saturated with commercials and ads, all vying for the consumers’ attention. This constant barrage can […]
May 6, 2024

How to Leverage Analytics to Drive Marketing Success

In the world of marketing, analytics are often the key to success. Thanks to the internet and a plethora of digital tools, it’s now easier than […]
April 15, 2024

Why Hiring a Marketing Agency To Grow Your Business Is More Productive and Cost-Effective Than In-House Marketing

For many businesses, the question of whether to have a dedicated marketing team or hire a marketing agency is of utmost importance. This is especially true […]
April 5, 2024

Navigating Trends: Staying Ahead in the Dynamic World of Marketing

The world of marketing is constantly changing and rapidly evolving. This is due in no small part to the rapid adoption of digital marketing and advertising […]
February 15, 2024

How To Attract New People to My Social Media Page

Today, practically every business has a social media presence. This is especially true for small businesses, who often find it useful for connecting with local patrons […]
February 5, 2024

Celebrating Black History Month

Diverse voices create impactful stories. This Black History Month, the Sumner Group celebrates the achievements made by so many that shaped our world today, as we strive for a unified future.
February 2, 2024

E-Commerce Strategies for Small Businesses

The vast majority of modern consumerism is driven by e-commerce, or online sales. Consider Amazon, one of the largest e-commerce platforms and providers in the world. […]
December 21, 2023

How To Capitalize on the Holiday Advertising Season

It’s that time of year when shopping reaches an all-time high, both online and at brick-and-mortar storefronts. People are out spending their money on holiday gifts […]
September 15, 2023

Mt. Olive pickles announces official partnership with the Carolina Panthers

Mt. Olive Pickles announced a new partnership to become the official pickle and pickle juice provider for the Carolina Panthers.
May 15, 2023

The Importance of Consistent Social Media Presence for Your Business

We live in a world connected by the internet. More specifically, we are all connectedthrough social media platforms such as Facebook, Instagram, Twitter, and TikTok. Social […]
May 1, 2023

How a Great Website Can Set Your Business Apart

Having a website is practically a requirement in the current Digital Age, especially if youwant your brand to grow and reach more people. But not all […]
April 17, 2023

What Is SEO & Why Does It Matter?

Search engine optimization (SEO) is one of the hottest buzzwords in the world of digital marketing. If you’ve ventured into the 21st century and begun building […]
April 3, 2023

Why Summer 2023 Will Be the Time To Take Your Business’s Marketing Seriously

Spring has only just sprung, but already summer is looming just around the corner. That’s how it is in marketing and advertising; you’ve always got to […]