How to Create Television Commercials That Work

A foremost form of advertising in the U.S. for the past 80 years has been the television commercial. Why? It's simple. TV advertising is a great way to get your business noticed.

Although there are many advertising options, TV is still the most effective brand awareness platform. TV advertising creates, builds, and grows brands. That's why you see more and more online businesses turning to TV advertising. When a customer sees a memorable television commercial, it stays with them longer than a sponsored social media post or search engine result.

Your approach when producing a TV commercial is key to how well it works. Here are five steps to creating effective TV advertising.

First, it's important to start with a good idea. What is it that you're trying to sell or say? How can you communicate that in a unique and memorable way?

Second, write a solid script. Strive for a balance between tone, pacing, and direction. Stay within the time limit. TV advertising must stick to predetermined slots.

Third, decide if you will use people in your commercial. If you do, avoid clichés, and make sure you use people who can represent your brand well.

Fourth, use a call to action. Only the biggest companies can get away with a having a commercial just for the sake of brand awareness. Get your audience to support your business.

Finally, strategically schedule your ad. Just because a time slot is cheaper doesn't mean it's better.

The best way to craft a TV commercial that works is to partner with someone who really knows what they're doing. Sumner Group can help you figure out what will work best for your business and help you make a great commercial. We've been making TV commercials that work for more than 30 years. Call us and see the difference today!