Twitch: The New Marketing Frontier

The online world continues to evolve and expand. Learning which options work best for your marketing needs is key to success. One of the newest – and most popular – online platforms is Twitch.

What is Twitch?
Twitch is a live-streaming platform. The platform supports building communities around a shared and streamable interest. Most of Twitch’s content is related to gaming and esports. You can also find streamers demonstrating cooking, workouts, music, and the like. Twitch streamers "broadcast" their activity by sharing their screen with fans and subscribers. These in turn can hear, watch, and interact with the streamers live. Viewers support streamers through donations and subscriptions.

Why should you consider marketing on Twitch?
The platform is on track to surpass 40 million monthly active viewers in 2021. 73% of Twitch's users are aged 34 or younger, and 41% are between 16 and 24. Additionally, 64% of users buy products recommended by Twitch streamers.

So, how can you use Twitch to market your business? Though marketing on this platform is still in its infancy, here are a few options.

First, you can jump right in and participate in a gaming stream. This can be part of a multi-platform approach designed a reaching a younger audience.

Second, you can sponsor a digital event. This works like sponsoring an in-person music festival or award shows.

Third, if your business or brand revolves around something you can teach your audience, you can stream how-to videos.

Fourth, you can work directly with influencers. Sponsoring an influencer's streams can get your brand in front of a captive audience. Plus, influencers can use their social-media savviness to cross-promote your brand.

Finally, there is a built-in ad program run by Twitch. There are various options available to explore to reach your target audience.

Above all, partnering with someone who understands the digital landscape is essential to successfully marketing on a platform like Twitch. Contact Sumner Group today to make your online marketing work for you!