Agency News

The latest from the Sumner Group.

December 21, 2023

How To Capitalize on the Holiday Advertising Season

It’s that time of year when shopping reaches an all-time high, both online and at brick-and-mortar storefronts. People are out spending their money on holiday gifts […]
December 7, 2023

How Much Should Your Business Spend on Advertising per Month?

As a business owner, you understand that offering a quality product or service is just one ingredient in the recipe for success. People need to know […]
November 15, 2023

Common Marketing Mistakes and How To Avoid Them

Marketing and advertising go hand in hand. One might even say they’re two sides of the same coin. While word of mouth is a great tool […]
November 2, 2023

How To Use Influencers To Help Market Your Business

Social media influencers have achieved that title for a reason. Typically, these internet personalities have a certain sway over their followers, especially in which brands to […]
October 15, 2023

How To Drive More Traffic to Your E-Commerce Store

The advent of the World Wide Web has brought about a number of changes in the way we interact with our world. Buying and selling is […]
March 19, 2021

How to Create Television Commercials That Work

A foremost form of advertising in the U.S. for the past 80 years has been the television commercial. Why? It's simple. TV advertising is a great way to get your business noticed.
March 18, 2021

How TikTok Can Be Used as a Marketing Tool

Dozens of social media platforms are relevant at any given time. Of these, a few manage to stick around long enough to become massively popular. One of the more recent platforms that fits this bill is TikTok. Here's how you can use TikTok as a marketing tool.
March 17, 2021

Designing an Effective Business Card

As a business owner, there are few things as valuable as a business card. While you are the face of your company, a business card is a lasting representation of your first impression. That little card can open any number of doors – if it's done the right way.
March 16, 2021

Lawn Signs: Miniature Billboards for Your Business

When it comes to advertising your company, it pays to be clever. What works best is for people to see your brand in a way that's different from the usual advertising methods. A novel way to do so is through yard signs.
March 15, 2021

How Flyers Can Work for Your Business

When it comes to grabbing people's attention, sometimes so-called "old fashioned" advertising methods can't be beat. Such is the case with flyers.
March 12, 2021

Why You Should Boost Your Facebook Posts

Using social media platforms for your business can be confusing. You must strike a balance between crafting a solid presence, while still attracting customers to grow your business. A good way to achieve this harmony is with boosted Facebook posts.
March 11, 2021

Creative Solutions to Grow Your Business

Part of owning a successful company is being able adjust to challenges through creative thinking. Creative thinking is especially essential when it comes to advertising.
March 9, 2021

Why Billboards Are Great for Marketing Your Business

Billboards may not be the first thing that comes to mind when you think about successful advertising. But effective outdoor advertising can work wonders for your business.
March 8, 2021

Generating Word of Mouth for Your Business

Good advertising doesn't only have to be a giant billboard over a busy highway, or an online ad with thousands of impressions. Sometimes the best marketing for your business is a quick comment to from one friend to another. This is word-of-mouth advertising.