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arketing your business can seem like an overwhelming task. Here are more dos and don'ts to help your marketing succeed.
Check out part 1 here, and part 2 here.
DO listen.
Allow your team members to have a part in – and even be nervous about – your marketing direction.
Create an environment where your team feels free voice their opinions, and really listen. There's a danger in being so in love with your ideas that you cut off input from others.
DON'T get impatient.
Measurable results take time.
Don’t get distracted looking for the B.B.D. (Bigger, Better Deal) It doesn’t exist. You’re just chasing your tail. Stay the course. Your audience will grow, and the results will come, especially when you're partnered with someone who knows the lay of the land.
DO find your “something.”
What is it that makes you stand apart from your competition?
Whether it’s a mascot, a symbol, or a phrase, work with your team to find a marketing element that can quickly represent what your business stands for.
DON'T forget who your audience is.
And who they ain’t.
Don’t let what appeals to you and your needs dictate the direction of your marketing. More often than not, you are not the target audience of your business. You are not marketing to yourself or your team. Identify your audience, and speak to them.
The points above are just the tip of the iceberg, but thinking about them can get you started down the path towards a successful marketing approach.
If you want to work with someone who really understands the dos and dont's of marketing,, contact the Sumner Group to put a top-notch team to work getting you real results.
