In this world of technological innovation and digital tools for everything imaginable, it’s no surprise that digital marketing has become the most popular way of reaching consumers. Mail marketing and billboard advertising have gradually decreased in popularity, with businesses now favoring the convenience and pinpoint accuracy of digital ads.
But we’re here to restore your faith in direct mail marketing. In fact, not only is it still a valid way of reaching your audience, it’s actually more effective in some ways. Why is that, you may ask? Let’s take a closer look and find out.
Direct mail marketing provides something that digital marketing and advertisements never could: tangibility. It appeals to the five senses, and that makes a lasting impression on consumers who will remember your brand in the future. This is your opportunity to be creative and experiment with the tactility that simply can’t be captured through a screen.
Receiving mail is much more likely to capture a consumer’s attention than the oversaturated digital landscape of advertisements. People who browse through their stack of mail don’t want to miss anything important. This is your opportunity to take advantage of that and make your brand stand out from the crowd. Even if the consumer doesn’t act immediately, at least you’ve built awareness in that brief moment of undivided attention.
The unfortunate decline of direct mail marketing is actually becoming one of its biggest strengths. Social media and the internet are completely saturated with advertisements of all kinds, typically targeted to the user’s interests. With fewer businesses utilizing the power of direct mail marketing, you have the opportunity to excel in your campaign, simply due to a lack of competition.
While digital marketing certainly is easier and more convenient, there are a few downsides to this approach. For example, technological fluency is less common among those in the older generation. If these folks comprise a large portion of your target audience, you’ll have a difficult time reaching them through social media sites. Mail marketing levels the playing field, allowing businesses to target people of all ages, genders, and interests.
Maybe you’re burnt out on digital marketing, tired of competing with everyone else in an oversaturated marketing landscape. Let us be your guide! Sumner Group is poised to help you get your next direct mail marketing campaign off the ground, from conception to execution. Get in touch with us to learn more about our services!