How To Increase Your Facebook and Instagram Ad Engagement

Meta advertisements, displayed via well-known platforms like Facebook and Instagram, are a great way to market your business. Whether you want to build awareness or drive sales, there are plenty of options available. The comprehensive suite of creative tools allows you to fine-tune your content, target a specific audience, and have total control over delivery format and cost.

These tools make it simple to get your content in front of people. But nothing can substitute for the creativity and marketing skill required to actually boost engagement. Advertisements should draw people in, encourage them to click. So how can you do that? How do you increase your Facebook and Instagram ad engagement? Read on for some handy tips to keep in mind as you begin your next campaign.

• Know Your Audience. Having an in-depth understanding of your audience is the first step in creating a successful marketing campaign. If you don’t know who you’re marketing to, then it will be difficult to increase engagement. By catering to the right demographic, you’ll be putting your advertisement in front of people who will actually care.
• More Visuals, Less Text. As the saying goes, a picture is worth a thousand words. If you want to increase engagement, you first have to attract the user’s attention. Pictures are a great way to advertise your business without taking up too much screen real estate. A wall of text can quickly become cluttered, but images and movies are clean and eye-catching.
• Keep Mobile Users in Mind. According to statistics collected earlier this year, just over 58% of website traffic worldwide came from mobile devices in Q1 of 2023. Desktop and laptop traffic is decreasing in favor of a smaller, more portable, more convenient browsing experience on our smartphones. It’s important tot keep this in mind when designing your campaign. Advertisements should be visible and actionable for all users, no matter the device or screen real estate.
• Clear Call to Action. Awareness advertisements are indispensable, especially for new businesses, but many consumers may not feel the need to click on it. A clear call to action will encourage higher engagement levels. Interactive buttons on Facebook and Instagram ads can be linked straight to your homepage or sales page.

Boosting your social media advertising engagement may seem complex, but it doesn’t have to be difficult. Let us help you with your next campaign! Sumner Group is a marketing and advertising agency that has worked with companies of all sizes and industries for over 30 years. Get in touch with us today to learn how we can help strengthen your marketing tactics!