How Do I Begin Marketing My Small Business?

So, you’ve taken the plunge and started your very own small business. Congratulations on such a big step! You’ve got your work cut out for you, but it will all be worth it in the end.

The first step in running a successful business is marketing. It’s important that people are aware of your existence, else the brand won’t get far off the ground. But how do you go about it? Where do you even start? It may seem a little overwhelming at first, but it might not be as difficult as you think. Your primary goal is to begin spreading awareness, so we’re going to give you a few tips and tricks on how to begin marketing your small business.

1. Identify Who & What.

Begin by reflecting on your brand: Who are you? What do you have to offer the world? What makes you different from your competitors? These questions should help you formulate a concise “elevator-pitch” style statement that accurately describes your brand.

It’s also critical that you identify a target audience. Marketing to the world at large, especially as a small business with a limited budget, is a bad idea. Make sure to do some research and cater to those who would be most likely to engage with your product.

2. Craft a Website.

If you don’t have a website in this day and age, your business might as well not exist. A well-designed website will provide consumers with information about your brand and your products, as well as provide an efficient way of finding and purchasing what they want.

3. Utilize Social Media.

Social media is the secret weapon of all small businesses. On most platforms, it’s free to create an account and begin marketing yourself to an online audience. Make use of the visual nature of social media with eye-catching photos, videos, and other media.

4. Advertise Your Business.

Set aside a portion of your budget for formal advertising. Online ads are the most popular and most effective in the Digital Age. Consider launching an ad campaign with easy to use tools from Google or Meta.

5. Build a Network.

Networking is one of the most critical steps in successful marketing. It’s good to get your name out there and connect with other small businesses in your area. Consider sponsoring a local event or joining a local support community for new businesses. With some research and a little creativity, you’ll find plenty of opportunities in your area for gathering and spreading awareness of your brand.

Leave It to the Professionals

For over 30 years, Sumner Group has served clients as an independent marketing, advertising, and branding agency. We bring a level of industry knowledge and expertise that helps small businesses flourish. Want to learn more about our services? Contact us today!