May 6, 2024
In the world of marketing, analytics are often the key to success. Thanks to the internet and a plethora of digital tools, it’s now easier than […]
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April 15, 2024
For many businesses, the question of whether to have a dedicated marketing team or hire a marketing agency is of utmost importance. This is especially true […]
April 5, 2024
The world of marketing is constantly changing and rapidly evolving. This is due in no small part to the rapid adoption of digital marketing and advertising […]
February 15, 2024
Today, practically every business has a social media presence. This is especially true for small businesses, who often find it useful for connecting with local patrons […]
November 15, 2023
Marketing and advertising go hand in hand. One might even say they’re two sides of the same coin. While word of mouth is a great tool […]
November 2, 2023
Social media influencers have achieved that title for a reason. Typically, these internet personalities have a certain sway over their followers, especially in which brands to […]
October 28, 2021
Rather than saying TikTok is different from other social media platforms, we should be asking how it combines the
best aspects of its competitors into one experience. Here’s a list that highlights these choices.
June 1, 2021
The Sumner Group, serving as the agency of record for the City of Gastonia’s Communications and Marketing Department, is proud to announce that the Department was recently recognized by the North Carolina City & County Communicators’ (NC3C) 2021 Excellence in Communication Awards.
March 29, 2021
The online world continues to evolve and expand. Learning which options work best for your marketing needs is key to success. One of the newest – and most popular – online platforms is Twitch. Here are five ways to market on Twitch.