How To Attract New People to Your Social Media Page

Today, practically every business has a social media presence. This is especially true for small businesses, who often find it useful for connecting with local patrons and fostering a sense of community. But even larger, more established companies can benefit from a well-run social media page. While your website is essential for cultivating a brand identity and driving sales, social media is the place to field customer service requests, promote special offers and deals, and release a steady stream of eye-catching content that will attract new customers.

Your social media presence sets the tone for how people interact with and experience your company. In many cases, it’s the first thing that new customers see. But how do you draw more followers to your social media page? Let’s take a look at some methods and techniques to increase awareness.

Keywords & Hashtags

Do a little research to find some relevant long-tail keywords and low-competition hashtags that you might use in your posts. These are a great way to attract interest from general searchers who may not know of your existence.

Informative Bio

Your bio, located at the top of your social media page, briefly describes who you are and what you have to offer. Make it clear and concise, and include links to your website and other social media platforms.

Practical Content

One of the best ways to increase engagement and build a following is to put out content that people can actually use. Informative blog posts are a great start, and you should always advertise special offers or ongoing sales. Foster an online space that makes your followers want to keep coming back.

Direct Engagement & Networking

Social media is the perfect platform for you to interact directly with your consumer base. Quick, personable replies infuse your brand with a bit of humanity and personality. You might also consider following other relevant businesses and influencers to build your professional network.

Giveaways & Incentives

Who doesn’t love the opportunity to get free stuff? Host sweepstakes, limiting entry to those that follow your social media account. You’re sure to see your follower count rise during the contest period.

Well-Timed Posts

It’s a known fact that engagement will be higher if you post during the day than in the middle of the night. Some businesses use automated software to create and schedule their social media posts in advance. Time your posts to get maximum engagement in your target time zone.

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