How AI Is Changing Digital Marketing

AI has become something of a hot topic over the past several months. Artificial intelligence, most commonly abbreviated as AI, is the latest and greatest in cutting-edge technology. Ever since the launch of ChatGPT by OpenAI in November 2022, companies and startups have scrambled to incorporate the tech into their products and services. It’s still in its early stages, but adoption rates are growing and the tech itself is progressing at blistering speeds. Already, AI-powered content creation and data management tools are available to the general public.

As with any new technology, there’s a period of transition, during which people experience a shift as they figure out how to incorporate it into their current paradigm. Occasionally, the paradigm needs to be entirely scrapped and reconstructed in order to fully embrace better and more efficient processes. AI has the potential to change our approach to digital marketing, and here’s how.

1. Highly Targeted & Personalized Interactions. Consider the tools currently at your disposal for reaching your target audience. Now, think about how much more powerful they could be when augmented by the power of artificial intelligence. AI could do the heavy lifting, connecting the dots between sources of social and demographic information to present incredibly personalized ads and other marketing material.
2. Content Generation. Artificial intelligence may come at the cost of content creation roles. With the power of AI, everything from text to images can be generated in a snap. AI could be a major factor in the creation of entire campaigns, even entire websites in the near future.
3. Forecasts & Trend Predictions. Market analysis is an important part of any successful marketing campaign. Though this is a very human-driven process that requires certain soft skills, artificial intelligence could still be an indispensable part of the process. AI can quickly gather, sort, and present large sets of information based on consumer behavior, making it easier to spot patterns and forecast trends.
4. Automated Customer Support. Imagine being able to offer a customer service experience with no wait times, natural language input, and a complete understanding of your product or service. That’s artificial intelligence at work. AI-powered chat dialogues could be the future of customer service, instantly surfacing information and support upon request.

Ultimately, AI holds the potential to revolutionize the marketing industry. At the vey least, it can automate some of the grunt work, providing businesses with more time and more money to dedicate to forward progress. But at its core, successful marketing still benefits from the knowledge and skill of human experience. Contact us today to learn more about our marketing services!