How To Use Influencers To Help Market Your Business

Social media influencers have achieved that title for a reason. Typically, these internet personalities have a certain sway over their followers, especially in which brands to buy and which brands to avoid. Businesses have gotten smart by cashing in on the success of popular influencers, forging brand deals and sponsorships that put their name in the spotlight. Everything from fashion and cosmetics to mobile games and software is fair game in this new generation of social media marketing. Intrigued? Read on to learn more about how you can utilize the power of social media influencers to market your business and spread awareness.

First things first, you’ll need to do some recon work and scout out potential opportunities. Hop on social media platforms like Instagram, TikTok, and even YouTube to see some of the top influencers. Try to narrow the scope of your search to find content and personalities that align with your business aesthetic. For example, advertise your new productivity software with a tech reviewer, or ask a fitness instructor to promote your health-conscious snacks. Not only does it make the partnership smoother and more natural, but your business will find an audience with people who are already interested in that influencer’s content.

Professional communication is the number one most important thing to consider when working with influencers. Cold opens are sometimes the best way to put yourself out there and see what happens. But if you have a social media presence and an influencer is already talking about your product or service, seek them out. This could be a great opportunity for you to establish a working relationship that benefits both parties.

There are many types of content and campaign strategies, and you’ll need to find one that you can agree on. If your influencer is primarily active on Instagram, a simple brand shoutout, temporary takeover, or even a long-term ambassadorship might be the best course of action. Video platforms like YouTube and TikTok are perfect for sponsored content and product seeding. Communicate with the influencer to work out a plan and put it in motion. From nano-influencers with a niche following to mega-influencers with over a million followers, these content creators could be your next big marketing tactic. Here at Sumner Group, our goal is to help clients grow their business and succeed in reaching their goals. Learn more about our marketing and brand creation services, and get in touch with us today. We look forward to working with you!