Search engine optimization (SEO) is one of the hottest buzzwords in the world of digital marketing. If you’ve ventured into the 21st century and begun building […]
Spring has only just sprung, but already summer is looming just around the corner. That’s how it is in marketing and advertising; you’ve always got to […]
Marketing and branding—on the surface, it may seem like these are just two separate words describing the same process. Oftentimes, they’re even used interchangeably in casual […]
The Sumner Group, serving as the agency of record for the City of Gastonia’s Communications and Marketing Department, is proud to announce that the Department was recently recognized by the North Carolina City & County Communicators’ (NC3C) 2021 Excellence in Communication Awards.
Marketing your business can seem like an overwhelming task. Here's is the first in a series of articles that boil it all down to an easy-to-digest list of dos and don'ts.