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arketing your business can seem like an overwhelming task. Here's is the first in a series of articles that boil it all down to an easy-to-digest list of dos and don'ts.
Check out part 2 here, and part 3 here.
DO Trust Your Marketing Folks
Let them know you trust them, and then follow through in a way that ensures they’ll understand that.
Share your goals, and find out about theirs. Being on the same page goes a long way towards achieving your marketing objectives.
DON'T put all your eggs in one basket.
Successful marketing is spread across a wide spectrum of media.
Partner with someone who knows the full spectrum of available options for your marketing budget, and can make them all work for you.
DO take chances with your marketing.
You don’t always have to be safe or conservative. Color outside of the lines.
Think in terms of getting positive attention. It’s ok to laugh at yourself, and to make others laugh, too.
DON'T get cold feet from others’ reactions.
While you do want to encourage open and honest communication with your team about the marketing direction, don't take what they say too personally.
The opinions of spouses, family, and friends are just that: opinions. And, more often than not, they are opinions from people who are not marketing professionals. Listen to the professionals. They know what they’re doing.
The points above are just the tip of the iceberg, but thinking about them can get you started down the path towards a successful marketing approach. Keep checking back here for the next entries in this series of Marketing Dos and Don'ts.
Until then, contact the Sumner Group to put a top-notch team to work marketing your business.
