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Marketing vs. Branding – Which Do You Need?February 15, 2023
Marketing is an essential part of running any business. It doesn’t matter what you’re selling if people don’t know about you or what you can offer them. Every company should have money set aside in their budget to be used on marketing: commercials advertisements, social media campaigns, etc. Frequently, small companies and those just starting out will hire a dedicated marketing team, comprised entirely of individuals who are employed by the company. While this isn’t necessarily a bad thing, these companies often find that their allocated budget is drained very quickly with not a lot to show for it.
This is where marketing agencies come in. Rather than having an entire team on the payroll, an agency will work with the company on specific projects or campaigns. There are several benefits to this arrangement. Read on for a quick summary on why you should hire a marketing agency.
- Efficiency. When getting a business off the ground, there can be a pretty steep learning curve to almost everything you do. This includes marketing. Your team may be left wondering, what’s the best way to go about this? How can we increase our effectiveness? Why aren’t we reaching as many peoples we want? With a marketing agency working by your side, you can bypass all the roadblocks and obstacles that plague small companies and startups, saving time and money.
- Lower Costs. Rather than pay a team of full-time employees, reduce overhead costs by hiring a marketing agency on an as-needed basis. In this case, you’re only paying for what you need when you need it most.
- Access to Expert Resources & Knowledge. Not only are marketing agencies remarkably efficient because of their years of experience, but they have access to top-of-the-line tools and data that promise positive results. So not only are you paying for the marketing itself, but you’re also gaining access to a wealth of resources.
- Fresh Perspective. Sometimes it’s good to step back from a project and get a fresh perspective, especially when it comes to marketing. This can be difficult for those who work inside the company. A marketing agency will come in and analyze your goals and your strategies with an objective lens. Often, this leads to stellar results that might not have otherwise been achieved with an internal marketing team.
We Know Marketing
Sumner Group serves companies in North Carolina and the surrounding area. With 35 years of experience under our belt, customer satisfaction is still our number one priority. We bring results! If you’re looking for a marketing agency to help you reach your target audience and bring your vision to life, reach out and contact us today. We look forward to working with you!