Blogs

The latest from the Sumner Group.

May 3, 2022

4 Reasons Podcasts Are a Great Marketing Tool

Podcasts have taken the world by storm. Here are four reasons why podcasts have not only become a major platform, but also a useful marketing tool.
April 21, 2022

Sumner Sports Presents: The Iron Five Tour

Beginning in April, 2022, the Iron Five Tour is a four-stop event where 200 fans are treated to a Q & A and autograph session with members of the UNC Chapel Hill Tarheels 2021-2022 men's basketball team.
March 24, 2022

How Promotional Items Can Impact Your Business

How do you capture the right audience for your business when every competing business is jostling for your customers’ already limited bandwidth? Through promotional items.
March 17, 2022

Sumner Group Featured on WRAL Special Sports Report

The Sumner Group's Pet Sumner was recently featured on a special Sports News report by WRAL in Durham, NC, as part of an in-depth look into college athletes' cashing in on their names, images, and likenesses (NIL).
October 28, 2021

4 Ways TikTok Differs from Other Social Media Platforms

Rather than saying TikTok is different from other social media platforms, we should be asking how it combines the best aspects of its competitors into one experience. Here’s a list that highlights these choices.
June 3, 2021

Sumner Group Client CarolinaEast Wins Multiple National Advertising Awards

The Sumner Group was recently announced as a winner in the 38th Annual Healthcare Advertising Awards. The agency was a winner of six individual awards in several categories for campaigns developed for CarolinaEast Health System in New Bern, North Carolina.
June 1, 2021

Sumner Group and City of Gastonia Claim Communications Award

The Sumner Group, serving as the agency of record for the City of Gastonia’s Communications and Marketing Department, is proud to announce that the Department was recently recognized by the North Carolina City & County Communicators’ (NC3C) 2021 Excellence in Communication Awards.
May 24, 2021

Sumner Group Taps New Social Media Director

The Sumner Group recently announced the hiring of Foster Snipes to its Digital Marketing division. Snipes will serve as Social Media Director.
May 13, 2021

CarolinaEast Health System Announces Landmark Parnership

Congratulations to long-time client CarolinaEast Health System! They recently announced a collaboration with UNC Health, one of the top health systems in the nation!
May 10, 2021

Sam Robinson Embarks on Second Career With the Sumner Group

“It’s just been a solid friendship and business partnership so when I had the opportunity to go to work for the agency, that was an easy decision,” said Robinson. He continued, “My wife has coined it, ‘Slammin’ Sammy’s second career!”
April 27, 2021

Promotional Products, For the Win

Living in the digital age, it's easy to think that promotional products are outdated and ineffective. But, corporate gifts remain a powerful tool for marketing your business. Here's why.
April 13, 2021

Marketing Dos and Don’ts, Part 2

Marketing your business can seem like an overwhelming task. Here are more tips that help boil it all down to an easy-to-digest list of dos and don'ts.
March 29, 2021

Twitch: The New Marketing Frontier

The online world continues to evolve and expand. Learning which options work best for your marketing needs is key to success. One of the newest – and most popular – online platforms is Twitch. Here are five ways to market on Twitch.
March 24, 2021

Marketing Dos and Don’ts, Part 1

Marketing your business can seem like an overwhelming task. Here's is the first in a series of articles that boil it all down to an easy-to-digest list of dos and don'ts.