Blogs

The latest from the Sumner Group.

February 15, 2023

Marketing vs. Branding – Which Do You Need?

Marketing and branding—on the surface, it may seem like these are just two separate words describing the same process. Oftentimes, they’re even used interchangeably in casual […]
February 1, 2023

Why Hire a Marketing Agency?

Marketing is an essential part of running any business. It doesn’t matter what you’re selling if people don’t know about you or what you can offer […]
August 18, 2022

New Website Launched for the Schiele Museum

A new website for the Schiele Museum was designed and developed by the Sumner Group.
June 28, 2022

Sumner Group Produces Two New Regional TV Campaigns

The Sumner Group recently produced two new regional TV campaigns for Wayne Hardee Law, and CarolinaEast Health System.
May 19, 2022

CarolinaEast Health System and the Sumner Group Win Multiple National Advertising Awards

The Sumner Group was recently announced as a winner in the 39th Annual Healthcare Advertising Awards.
May 19, 2022

CarolinaEast Health System and the Sumner Group Win Multiple National Advertising Awards

The Sumner Group was recently announced as a winner in the 39th Annual Healthcare Advertising Awards.
May 3, 2022

4 Reasons Podcasts Are a Great Marketing Tool

Podcasts have taken the world by storm. Here are four reasons why podcasts have not only become a major platform, but also a useful marketing tool.
April 21, 2022

Sumner Sports Presents: The Iron Five Tour

Beginning in April, 2022, the Iron Five Tour is a four-stop event where 200 fans are treated to a Q & A and autograph session with members of the UNC Chapel Hill Tarheels 2021-2022 men's basketball team.
March 24, 2022

How Promotional Items Can Impact Your Business

How do you capture the right audience for your business when every competing business is jostling for your customers’ already limited bandwidth? Through promotional items.
March 17, 2022

Sumner Group Featured on WRAL Special Sports Report

The Sumner Group's Pet Sumner was recently featured on a special Sports News report by WRAL in Durham, NC, as part of an in-depth look into college athletes' cashing in on their names, images, and likenesses (NIL).
October 28, 2021

4 Ways TikTok Differs from Other Social Media Platforms

Rather than saying TikTok is different from other social media platforms, we should be asking how it combines the best aspects of its competitors into one experience. Here’s a list that highlights these choices.
August 23, 2021

Traditional Media Is Dead. Long Live Traditional Media.

Nowadays, it seems like there is another new platform or form of media around every corner. However, emerging technologies don't take the place of traditional media. Here's why.
July 6, 2021

Two Kings Casino Ribbon Cutting in Kings Mountain, NC

On Thursday, July 1, 2021 the Catawba Indian Nation held a ribbon-cutting ceremony for its modular casino facility in Kings Mountain, NC in advance of the opening of a full casino in the near future. The Sumner Group proud to assist Delaware North and the Catawba Nation with the ceremony.
June 8, 2021

Marketing Dos and Don’ts, Part 3

Marketing your business can seem like an overwhelming task. Here are more Here are more dos and don'ts to help your marketing succeed.