marketing

The latest from the Sumner Group.

February 15, 2023

Marketing vs. Branding – Which Do You Need?

Marketing and branding—on the surface, it may seem like these are just two separate words describing the same process. Oftentimes, they’re even used interchangeably in casual […]
February 1, 2023

Why Hire a Marketing Agency?

Marketing is an essential part of running any business. It doesn’t matter what you’re selling if people don’t know about you or what you can offer […]
August 18, 2022

New Website Launched for the Schiele Museum

A new website for the Schiele Museum was designed and developed by the Sumner Group.
June 28, 2022

Sumner Group Produces Two New Regional TV Campaigns

The Sumner Group recently produced two new regional TV campaigns for Wayne Hardee Law, and CarolinaEast Health System.
May 19, 2022

CarolinaEast Health System and the Sumner Group Win Multiple National Advertising Awards

The Sumner Group was recently announced as a winner in the 39th Annual Healthcare Advertising Awards.
May 3, 2022

4 Reasons Podcasts Are a Great Marketing Tool

Podcasts have taken the world by storm. Here are four reasons why podcasts have not only become a major platform, but also a useful marketing tool.
March 24, 2022

How Promotional Items Can Impact Your Business

How do you capture the right audience for your business when every competing business is jostling for your customers’ already limited bandwidth? Through promotional items.
October 28, 2021

4 Ways TikTok Differs from Other Social Media Platforms

Rather than saying TikTok is different from other social media platforms, we should be asking how it combines the best aspects of its competitors into one experience. Here’s a list that highlights these choices.
August 23, 2021

Traditional Media Is Dead. Long Live Traditional Media.

Nowadays, it seems like there is another new platform or form of media around every corner. However, emerging technologies don't take the place of traditional media. Here's why.
June 8, 2021

Marketing Dos and Don’ts, Part 3

Marketing your business can seem like an overwhelming task. Here are more Here are more dos and don'ts to help your marketing succeed.
April 27, 2021

Promotional Products, For the Win

Living in the digital age, it's easy to think that promotional products are outdated and ineffective. But, corporate gifts remain a powerful tool for marketing your business. Here's why.
April 13, 2021

Marketing Dos and Don’ts, Part 2

Marketing your business can seem like an overwhelming task. Here are more tips that help boil it all down to an easy-to-digest list of dos and don'ts.
March 29, 2021

Twitch: The New Marketing Frontier

The online world continues to evolve and expand. Learning which options work best for your marketing needs is key to success. One of the newest – and most popular – online platforms is Twitch. Here are five ways to market on Twitch.
March 24, 2021

Marketing Dos and Don’ts, Part 1

Marketing your business can seem like an overwhelming task. Here's is the first in a series of articles that boil it all down to an easy-to-digest list of dos and don'ts.