marketing
The latest from the Sumner Group.
May 3, 2022
Podcasts have taken the world by storm. Here are four reasons why podcasts have not only become a major platform, but also a useful marketing tool.
April 21, 2022
Beginning in April, 2022, the Iron Five Tour is a four-stop event where 200 fans are treated to a Q & A and autograph session with members of the UNC Chapel Hill Tarheels 2021-2022 men's basketball team.
March 24, 2022
How do you capture the right audience for your business when every competing business is jostling for your customers’ already limited bandwidth? Through
promotional items.
March 17, 2022
The Sumner Group's Pet Sumner was recently featured on a special Sports News report by WRAL in Durham, NC, as part of an in-depth look into college athletes' cashing in on their names, images, and likenesses (NIL).
October 28, 2021
Rather than saying TikTok is different from other social media platforms, we should be asking how it combines the
best aspects of its competitors into one experience. Here’s a list that highlights these choices.
March 22, 2021
With the availability of online content, you might think that advertising in magazines is no longer relevant. Yet, magazine ads can be a fruitful part of your overall marketing approach. The key to effective magazine advertising boils down to these four steps.
March 19, 2021
A foremost form of advertising in the U.S. for the past 80 years has been the television commercial. Why? It's simple. TV advertising is a great way to get your business noticed.
March 18, 2021
Dozens of social media platforms are relevant at any given time. Of these, a few manage to stick around long enough to become massively popular. One of the more recent platforms that fits this bill is TikTok. Here's how you can use TikTok as a marketing tool.
March 17, 2021
As a business owner, there are few things as valuable as a business card. While you are the face of your company, a business card is a lasting representation of your first impression. That little card can open any number of doors – if it's done the right way.
March 16, 2021
When it comes to advertising your company, it pays to be clever. What works best is for people to see your brand in a way that's different from the usual advertising methods. A novel way to do so is through yard signs.
March 15, 2021
When it comes to grabbing people's attention, sometimes so-called "old fashioned" advertising methods can't be beat. Such is the case with flyers.
March 11, 2021
Part of owning a successful company is being able adjust to challenges through creative thinking. Creative thinking is especially essential when it comes to advertising.
March 9, 2021
Billboards may not be the first thing that comes to mind when you think about successful advertising. But effective outdoor advertising can work wonders for your business.
March 7, 2021
Instagram can be perfect when it comes to marketing your business. Here's a closer look at the data that shows why using Instagram is essential for any business.