marketing

The latest from the Sumner Group.

January 15, 2024

How To Effectively Advertise on Google

Google is one of the largest and most recognizable search engines available on the internet today. In fact, it’s so engrained in our everyday lives that […]
January 3, 2024

How To Set Your Business’s Marketing Up for Success in 2024

It’s a new year, and now is the perfect time to take a step back and reevaluate. Many businesses use this as an opportunity to set […]
December 21, 2023

How To Capitalize on the Holiday Advertising Season

It’s that time of year when shopping reaches an all-time high, both online and at brick-and-mortar storefronts. People are out spending their money on holiday gifts […]
December 7, 2023

How Much Should Your Business Spend on Advertising per Month?

As a business owner, you understand that offering a quality product or service is just one ingredient in the recipe for success. People need to know […]
November 15, 2023

Common Marketing Mistakes and How To Avoid Them

Marketing and advertising go hand in hand. One might even say they’re two sides of the same coin. While word of mouth is a great tool […]
April 3, 2023

Why Summer 2023 Will Be the Time To Take Your Business’s Marketing Seriously

Spring has only just sprung, but already summer is looming just around the corner. That’s how it is in marketing and advertising; you’ve always got to […]
February 15, 2023

Marketing vs. Branding – Which Do You Need?

Marketing and branding—on the surface, it may seem like these are just two separate words describing the same process. Oftentimes, they’re even used interchangeably in casual […]
February 1, 2023

Why Hire a Marketing Agency?

Marketing is an essential part of running any business. It doesn’t matter what you’re selling if people don’t know about you or what you can offer […]
August 18, 2022

New Website Launched for the Schiele Museum

A new website for the Schiele Museum was designed and developed by the Sumner Group.
June 28, 2022

Sumner Group Produces Two New Regional TV Campaigns

The Sumner Group recently produced two new regional TV campaigns for Wayne Hardee Law, and CarolinaEast Health System.
May 19, 2022

CarolinaEast Health System and the Sumner Group Win Multiple National Advertising Awards

The Sumner Group was recently announced as a winner in the 39th Annual Healthcare Advertising Awards.
May 3, 2022

4 Reasons Podcasts Are a Great Marketing Tool

Podcasts have taken the world by storm. Here are four reasons why podcasts have not only become a major platform, but also a useful marketing tool.
March 24, 2022

How Promotional Items Can Impact Your Business

How do you capture the right audience for your business when every competing business is jostling for your customers’ already limited bandwidth? Through promotional items.
October 28, 2021

4 Ways TikTok Differs from Other Social Media Platforms

Rather than saying TikTok is different from other social media platforms, we should be asking how it combines the best aspects of its competitors into one experience. Here’s a list that highlights these choices.