advertising
The latest from the Sumner Group.
June 12, 2024
Digital analytics make marketing so much easier, but it’s important to know what to do with them. The initial process involves collecting, measuring, and analyzing data […]
May 15, 2024
Advertising campaigns are a dime a dozen. The digital world is saturated with commercials and ads, all vying for the consumers’ attention. This constant barrage can […]
May 6, 2024
In the world of marketing, analytics are often the key to success. Thanks to the internet and a plethora of digital tools, it’s now easier than […]
April 15, 2024
For many businesses, the question of whether to have a dedicated marketing team or hire a marketing agency is of utmost importance. This is especially true […]
April 5, 2024
The world of marketing is constantly changing and rapidly evolving. This is due in no small part to the rapid adoption of digital marketing and advertising […]
January 15, 2024
Google is one of the largest and most recognizable search engines available on the internet today. In fact, it’s so engrained in our everyday lives that […]
January 3, 2024
It’s a new year, and now is the perfect time to take a step back and reevaluate. Many businesses use this as an opportunity to set […]
December 21, 2023
It’s that time of year when shopping reaches an all-time high, both online and at brick-and-mortar storefronts. People are out spending their money on holiday gifts […]
June 28, 2022
The Sumner Group recently produced two new regional TV campaigns for Wayne Hardee Law, and CarolinaEast Health System.
May 19, 2022
The Sumner Group was recently announced as a winner in the 39th Annual Healthcare Advertising Awards.
May 3, 2022
Podcasts have taken the world by storm. Here are four reasons why podcasts have not only become a major platform, but also a useful marketing tool.
March 17, 2022
The Sumner Group's Pet Sumner was recently featured on a special Sports News report by WRAL in Durham, NC, as part of an in-depth look into college athletes' cashing in on their names, images, and likenesses (NIL).
August 23, 2021
Nowadays, it seems like there is another new platform or form of media around every corner. However, emerging technologies don't take the place of traditional media. Here's why.
June 8, 2021
Marketing your business can seem like an overwhelming task. Here are more Here are more dos and don'ts to help your marketing succeed.