advertising

The latest from the Sumner Group.

May 3, 2022

4 Reasons Podcasts Are a Great Marketing Tool

Podcasts have taken the world by storm. Here are four reasons why podcasts have not only become a major platform, but also a useful marketing tool.
April 21, 2022

Sumner Sports Presents: The Iron Five Tour

Beginning in April, 2022, the Iron Five Tour is a four-stop event where 200 fans are treated to a Q & A and autograph session with members of the UNC Chapel Hill Tarheels 2021-2022 men's basketball team.
March 24, 2022

How Promotional Items Can Impact Your Business

How do you capture the right audience for your business when every competing business is jostling for your customers’ already limited bandwidth? Through promotional items.
March 17, 2022

Sumner Group Featured on WRAL Special Sports Report

The Sumner Group's Pet Sumner was recently featured on a special Sports News report by WRAL in Durham, NC, as part of an in-depth look into college athletes' cashing in on their names, images, and likenesses (NIL).
October 28, 2021

4 Ways TikTok Differs from Other Social Media Platforms

Rather than saying TikTok is different from other social media platforms, we should be asking how it combines the best aspects of its competitors into one experience. Here’s a list that highlights these choices.
March 24, 2021

Marketing Dos and Don’ts, Part 1

Marketing your business can seem like an overwhelming task. Here's is the first in a series of articles that boil it all down to an easy-to-digest list of dos and don'ts.
March 9, 2021

Why Billboards Are Great for Marketing Your Business

Billboards may not be the first thing that comes to mind when you think about successful advertising. But effective outdoor advertising can work wonders for your business.
March 8, 2021

Generating Word of Mouth for Your Business

Good advertising doesn't only have to be a giant billboard over a busy highway, or an online ad with thousands of impressions. Sometimes the best marketing for your business is a quick comment to from one friend to another. This is word-of-mouth advertising.
March 7, 2021

Yes, Instagram Is an Effective Marketing Tool

Instagram can be perfect when it comes to marketing your business. Here's a closer look at the data that shows why using Instagram is essential for any business.
March 6, 2021

Why Direct Mail Advertising Still Works

Direct mail advertising is still an effective marketing tool. Here are some reasons why direct mail advertising can still work for your business.
March 3, 2021

Advertise Big With Flight Banners

When it comes to letting people know your company exists, bigger can be better. One "big" advertising method you can try is a flight banner.
February 15, 2021

How to Use YouTube to Build Business Revenue

Whether for entertainment or education, almost everyone uses YouTube. Here's how to use this amazing platform as an additional source of revenue for your business.
January 4, 2021

5 More Ways to Grow Your Business

Running a successful business isn’t easy. Here are five things that can help you do just that.
October 13, 2020

5 Ways to Grow Your Business

Running a successful business isn’t easy. Here are five things that can help you do just that.