Social media is now an essential part of a comprehensive marketing plan for any business. While text is generally believed to be better for promoting your company online, there are a few social media platforms that turn that idea on its head. The best known example of this is Instagram.
Instagram is a photo and video sharing social networking service. It is owned by Facebook, but the two platforms are very different. Instagram is unique in the sense that it focuses on images and short videos. Instagram's user base is also different from its parent company's – 25-34-year-olds represent the largest advertising audience on Instagram, followed closely by the 18-24-year old age group. This is why Instagram can be perfect when it comes to marketing your business.
If your business or service is of interest to the above audiences, Instagram can help you tap in to that customer base. Recent research commissioned by Facebook finds that 91% of people polled say they use Instagram to follow an interest. The research finds that the top interests on Instagram are travel (45%), music (44%), and food and drink (43%).
Some 90% of people on Instagram follow brands. So, if your brand – and what you offer – is of interest to users, Instagram is the key that unlocks the door to sustained customer engagement and loyalty.
Of course, this is just the tip of the iceberg when it comes to understanding Instagram's value to your business. To get social media like Instagram to work for you, give Sumner Group a call. We'll help you use social media to its fullest marketing potential. Reach out to us and see how we can help!