Marketing Dos and Don’ts, Part 2
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Sam Robinson Embarks on Second Career With the Sumner Group
May 10, 2021
Living in the digital age, it's easy to think that promotional products are outdated and ineffective. But, corporate gifts (like pens, mugs, t-shirts, tote bags, etc.) remain a powerful tool for marketing your business.
According to a recent Finance Digest article, promo items have staying power. Of individuals that received a promotional item, 53% reported still using it at least once a week. 60% admit to keeping it for two years. 85% went on to do business with the company afterwards.
It's true that many businesses are pushing their marketing dollars towards digital efforts. But a smart business owner will not ignore promotional and branded items. Here's why.
1. Brand Awareness
Receiving a gift conjures up positive feelings. These feelings are in turn associated with the brand that provided the item. Once this emotional connection is established, consumers can be motivated to engage with a brand.
2. Usefulness
When a company invests in high-quality items that customers can use, it reinforces a positive impression of the business. For example, notepads, USB flash drives, and smart phone holders and chargers are all wide reaching and used daily. Useful promotional items give potential customers a regular touchpoint with your brand.
3. Flexibility
Well-chosen and designed corporate gifts can work in tandem with other marketing efforts. They can be personalized for each customer or market. They also give plenty of opportunities to engage with your audience, whether at a trade show, or when you deliver the gifts in person.
The true value of promotional products lies in their ability to provide repeat exposure with an emotional appeal at no extra cost. In other words, it's a daily reminder that your brand has a lot to offer.
Contact Sumner Group's promotional products division Main Ave Promo today to create corporate gifts that work for you!
