There are some things that seem to be changing more than others as our society progresses. One of these things is how we get our news. It used to be a long time before we would get word of things. We now have the capability to get news anywhere and everywhere on our phones and computers at the click of a button. While this has impacted the news itself, it also has affected advertising.
For decades, newspaper advertising was a great way to spread the word about a business. When newspapers went to more of an online platform, how to effectively advertise was up in the air. What would this mean for ad revenue? Would newspapers even keep the ad section? By now, most papers have ironed out these details and have a solid approach for effective advertising.
Whether it's a hard copy or an online version, your community's newspaper is still a valuable source of information. It can also still be a great resource to advertise and grow your business.
If you are unsure how to go about advertising your company in your local or regional newspaper, give Sumner Group a call. Remember, it's always a good idea to try as many different methods as possible when advertising your business. Let us help you figure out your company's winning advertising formula!