CarolinaEast Health System and the Sumner Group Win Multiple National Advertising Awards
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CarolinaEast Health System and the Sumner Group were recently announced as winners in the 39th Annual Healthcare Advertising Awards. The recognition came as four individual awards in several categories for campaigns developed during 2021. The campaigns included print, outdoor, radio and TV.
The awards were in the following categories:
Gold Winner
"World's Best" Newspaper Ad
Newspaper advertisement for CarolinaEast's "World's Best Hospitals" designation, as recognized by Newsweek magazine. Art direction and design by Anthony Rodriguez.
Bronze Winner
Cardiac • Total Advertising Campaign, with TV
Total advertising campaign, with TV, for CarolinaEast's cardiac care services. Art direction: Jacque Sumner, Mike Sumner, Anthony Rodriguez. Design: Anthony Rodriguez. TV produced in partnership with Nowsay.
Bronze Winner
COVID-19 Marketing
Total advertising campaign, for CarolinaEast's informational, staff support, and community outreach efforts during the COVID-19 pandemic. Art direction and design: Anthony Rodriguez.
Merit Winner
"Let's Do It!" Advertising Campaign
Total advertising campaign, to promote the resumption of CarolinaEast's elective procedures as the COVID-19 pandemic receded. Art direction: Jacque Sumner and Anthony Rodriguez. Design: Anthony Rodriguez.
This year over 4,400 entries were received, making the awards the largest healthcare advertising awards competition and one of the ten largest of all advertising awards. The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. Gold awards were given to 512 entries, silver awards to 360 entries and bronze awards to 249 entries.
A national panel of judges were engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
Jacque Sumner, company president and account executive for CarolinaEast noted, “this is the eighth year our efforts have been recognized. Two words, ‘overwhelmed’ and ‘thanks'! Thanks to CarolinaEast for allowing us to partner in their marketing efforts for the past 13 years. The entire team works so hard and appreciates the opportunity to help continue to build this iconic brand.”
