Today, practically every business has a social media presence. This is especially true for small businesses, who often find it useful for connecting with local patrons […]
Diverse voices create impactful stories. This Black History Month, the Sumner Group celebrates the achievements made by so many that shaped our world today, as we strive for a unified future.
The vast majority of modern consumerism is driven by e-commerce, or online sales. Consider Amazon, one of the largest e-commerce platforms and providers in the world. […]
Google is one of the largest and most recognizable search engines available on the internet today. In fact, it’s so engrained in our everyday lives that […]
Back in 2012, Facebook founder Mark Zuckerberg bought Instagram for $1 billion. Fast-forward almost a decade, where 2021 saw a major rebranding and shift in focus […]
In this world of technological innovation and digital tools for everything imaginable, it’s no surprise that digital marketing has become the most popular way of reaching […]
We live in a world connected by the internet. More specifically, we are all connectedthrough social media platforms such as Facebook, Instagram, Twitter, and TikTok. Social […]
Having a website is practically a requirement in the current Digital Age, especially if youwant your brand to grow and reach more people. But not all […]
Search engine optimization (SEO) is one of the hottest buzzwords in the world of digital marketing. If you’ve ventured into the 21st century and begun building […]
Spring has only just sprung, but already summer is looming just around the corner. That’s how it is in marketing and advertising; you’ve always got to […]
Marketing and branding—on the surface, it may seem like these are just two separate words describing the same process. Oftentimes, they’re even used interchangeably in casual […]