News & Blogs

The latest from the Sumner Group.

December 21, 2023

How To Capitalize on the Holiday Advertising Season

It’s that time of year when shopping reaches an all-time high, both online and at brick-and-mortar storefronts. People are out spending their money on holiday gifts […]
December 7, 2023

How Much Should Your Business Spend on Advertising per Month?

As a business owner, you understand that offering a quality product or service is just one ingredient in the recipe for success. People need to know […]
November 15, 2023

Common Marketing Mistakes and How To Avoid Them

Marketing and advertising go hand in hand. One might even say they’re two sides of the same coin. While word of mouth is a great tool […]
November 2, 2023

How To Use Influencers To Help Market Your Business

Social media influencers have achieved that title for a reason. Typically, these internet personalities have a certain sway over their followers, especially in which brands to […]
October 15, 2023

How To Drive More Traffic to Your E-Commerce Store

The advent of the World Wide Web has brought about a number of changes in the way we interact with our world. Buying and selling is […]
July 5, 2023

How Do I Begin Marketing My Small Business?

So, you’ve taken the plunge and started your very own small business. Congratulations on such a big step! You’ve got your work cut out for you, […]
June 15, 2023

Common Marketing Mistakes for Small Businesses and How To Avoid Them

As the owner of a small business startup, it can be tough getting your ideas off the ground. There are so many fine details to consider, […]
June 2, 2023

Why Direct Mail Marketing Is Still a Very Effective Marketing Tactic

In this world of technological innovation and digital tools for everything imaginable, it’s no surprise that digital marketing has become the most popular way of reaching […]
May 15, 2023

The Importance of Consistent Social Media Presence for Your Business

We live in a world connected by the internet. More specifically, we are all connectedthrough social media platforms such as Facebook, Instagram, Twitter, and TikTok. Social […]
May 1, 2023

How a Great Website Can Set Your Business Apart

Having a website is practically a requirement in the current Digital Age, especially if youwant your brand to grow and reach more people. But not all […]
April 17, 2023

What Is SEO & Why Does It Matter?

Search engine optimization (SEO) is one of the hottest buzzwords in the world of digital marketing. If you’ve ventured into the 21st century and begun building […]
April 3, 2023

Why Summer 2023 Will Be the Time To Take Your Business’s Marketing Seriously

Spring has only just sprung, but already summer is looming just around the corner. That’s how it is in marketing and advertising; you’ve always got to […]
February 15, 2023

Marketing vs. Branding – Which Do You Need?

Marketing and branding—on the surface, it may seem like these are just two separate words describing the same process. Oftentimes, they’re even used interchangeably in casual […]
February 1, 2023

Why Hire a Marketing Agency?

Marketing is an essential part of running any business. It doesn’t matter what you’re selling if people don’t know about you or what you can offer […]